Apple Changes App Store Pricing for Various Countries

Apple has informed developers of App Store pricing and tax changes for various countries including the UK, Norway, South Africa, and others. These changes are being made to reflect current exchange rates and taxation. In the UK, the Tier 1 price is going up from £0.89 to £0.99.

On February 13, 2023, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the United Kingdom.

Prices in Uzbekistan will decrease to reflect a reduction of the value-added tax rate from 15% to 12%. Proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.


While prices on the App Store in Ireland, Luxembourg, Singapore, and Zimbabwe won't change, proceeds will be adjusted to reflect the following tax changes:
● Ireland: Reduction of value-added tax rate on electronic newspapers and periodicals from 9% to 0%
● Luxembourg: Reduction of value-added tax rate from 17% to 16%
● Singapore: Increase of goods and services tax rate from 7% to 8%
● Zimbabwe: Increase of value-added tax rate from 14.5% to 15%

Additionally, by the end of January proceeds will increase for local developers selling in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand, and Uzbekistan.

Apple will estimate and remove taxes based on the tax category information you have provided before calculating commission. Exhibit B of the Paid Applications Agreement will be updated to reflect this change. Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. As always, you can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

The company also reminds developers that in spring 2023, they will get access to 700 additional price points and more flexibility to set prices per storefront so foreign exchange rate changes can be managed independent of globally equalized prices.


You can download the new price charts below...

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