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Ken Segall, the agency creative director that named the iMac, shares his thoughts about Apple's and Samsung's recent ads.

Steve Wozniak, co-founder of Apple, commented on the company's sinking stock price and says he believes the company is working on things that will 'surprise and shock us all'.

KGI Securities analyst Ming-Chi Kuo predicts that Apple will update its iMac desktop with Intel's new Haswell processor in June or July.

Apple offered a sneak peak at its upcoming Mac Pro today. Designed around a revolutionary unified thermal core, the Mac Pro introduces a completely new pro desktop architecture and design that is optimized for performance inside and out.

Apple has extended the standard warranty of most of its products to two years in Australia but is reportedly instructing employees not to tell customers.

Nuance CEO Paul Ricci confirms that Apple uses Nuance technology in Siri, its virtual assistant.

Apple has reportedly resumed purchasing displays from Samsung due to its ability to supply thin glass panels.

Apple has sent a brochure detailing plans for its new campus and highlighting recent changes to Cupertino residents.

Apple has updated Siri to better handle references to committing suicide.

Apple CEO Tim Cook will be the opening interview for the D11: All Things Digital Conference kicking off tonight at 9PM ET/6PM PT.

Apple will reportedly drop AU Optronics as a major panel supplier for its next generation iPad mini following difficulties in production.

Apple is contacting select developers who tried to purchase WWDC tickets and offering them another opportunity to purchase tickets to the event.

The National Security Agency reportedly has direct access to all your private data stored by Apple, Google, Facebook, Yahoo, Microsoft, and other major Internet companies.

Apple CEO Tim Cook is speaking to journalists before he testifies to a Senate subcommittee on Apple's offshore tax practices.

The current gap between Apple product announcements is the longest one in over three years.

Apple is reportedly 'doing something really different' with the upcoming new Mac Pro.

Techdy claims to have gotten a hold of one of the leaked low cost iPhone shells and display assemblies.

The Apple Online Store has been updated with a new ship to store option when purchasing refurbished products.

Apple detailed its second quarter of fiscal 2013 in an earnings call today.

Apple is reportedly testing a new AirDrop feature for iOS 7.

Apple has made the Browser Based 'iWork for iCloud' Available for Registered Developers

iOS 7's icons look dramatically different thanks to the Apple marketing department team designers chipping in

Apple has reportedly hired Foster + Partners to work on new designs for its popular retail stores.

Apple is hiring a Sr. Optical Engineer to lead an investigation into new technologies including flexible displays.

Take a look at some high-resolution mockups of Apple's lower costing iPhone

Apple is still not informing EU consumers correctly about their warranty rights, according to EU Justice Commissioner Viviane Reding.

Apple today unveiled OS X Mavericks, the 10th major release of its desktop and notebook operating system.

Apple MacBook orders from suppliers are expected to increase 20% sequentially in the second quarter.

Apple retail stores continue to dominate the competition reaching a new record revenue of $57.6 per visitor.

Apple has posted its entire WWDC 2013 keynote to YouTube for viewing.

Apple today announced that Justin Timberlake, Thirty Seconds to Mars, Jack Johnson and Jessie J are among the headliners at this year’s iTunes Festival in London.

Apple's new 'Stanford 2' retail store features an all new glass design.

Apple, Samsung and HTC are reportedly investigating the use of ultra-thin heat pipes to cool their upcoming smartphones.

Apple has updated its iTunes Movie Trailers app to let you watch trailers in HD or SD and purchase tickets via the Fandango app.

Apple's stock continued to slide today trading under $400 for the first time since December 2011.

Apple is continuing to crackdown on iOS apps that provide app recommendations to users.

Silicon Valley venture capitalists are reporting an increase in the number of Apple employees looking for opportunities outside of the company.

Apple has announced the winner of its '50 Billion Apps Countdown Promotion' which ended yesterday.

Apple has released iTunes 11.0.3 with a new MiniPlayer, Improved Songs View, and Multi-Disc Albums.

Apple has released an update to Aperture that fixes a couple issues and improves stability.

Apple has announced that its App Store has reached 50 billion downloads.

Apple has starting putting up banners at Moscone West in San Francisco in preparation for WWDC 2013.

Apple has started sending out $15 checks to iPhone owners who participated in a class action lawsuit over iPhone 4 antenna issues.

Apple has dropped its pricing on refurbished iPads and iPad minis to approximately 15% less than retail.

Apple has been granted a patent for a 'Double-Sided Touch Sensitive Panel and Flex Circuit Bonding'

Greenlight Capital has dropped their lawsuit against Apple after the company was granted a preliminary injunction against Apple preventing a bundled vote from taking place at the annual shareholder meeting.

An agreement between Apple and Universal Music for an 'iRadio' music streaming service is imminent.

Apple today updated its Renewable Energy Report to reveal that the company is now using 100% renewable energy at all of its data centers and its headquarters.