iPad Market Share Drops From 94% to 61%

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Posted July 21, 2011 at 5:07pm by iClarified

Apple maintains its first position with global tablet shipments of 15 million iPads although its market share dropped to 61% from 94% a year ago, according to Strategy Analytics.

Peter King, Director at Strategy Analytics, said, "Global tablet shipments reached 15.1 million units in Q2 2011, surging 331 percent from 3.5 million in Q2 2010. Consumer and business demand for touchscreen computers remains high. Apple shipped a record 9.3 million iPads and registered a healthy 61 percent global tablet market share during the second quarter of 2011. However, Apple has drifted down from 94 percent share in Q2 2010 due to a rising number of competing software platforms."

Neil Mawston, Director at Strategy Analytics, added, "Android captured 30 percent share of global tablet shipments in Q2 2011. Multiple Android models distributed across multiple countries by multiple brands such as Samsung, Acer, Asus, Motorola and others are driving volumes. However, no Android vendor yet offers a blockbuster model to rival the iPad, and demand for many Android vendors' products remains patchy. If Amazon decides to enter the Android tablet category later this year, that will bring fresh excitement and buzz to the Android community, but Amazon will need to deliver a truly standout offering if it really wants to make headway against the popular iPad."

The full report, Global Tablet OS Market Share: Q2 2011, is published by the Strategy Analytics Tablet & Touchscreen (TTS) service and can be obtained at the link below...

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melodie88 - July 21, 2011 at 10:09pm

The number of Android Tablet Shipped is not equal the number of units sold!!!!! who sponsor this study??

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David - July 21, 2011 at 7:34pm

Note that: 1. This doesn't mean share of the total userbase. It means share of the tablets shipped in Q2. Some of those tablets, like the sole QNX (Playbook) tablet, will likely not even be shipping again next quarter. 2. In Q2, demand far exceeded supply for the iPad 2, so that some of the iPad numbers will eventually show up in Q3 once those waiting actually get their units. 2. Since iPad demand exceeds supply, all shipped units actually go to customers. Many of the competing shipments go to store inventory and never actually end up (or remain) in the hands of users. All this is to say to take the numbers with a grain of salt. Of course Apple's share will drop, since any competitor means an automatic drop from near 100%. However, I think the actual loss of share, in the hands of users, is likely to be less than stated and will partially rebound in Q3.

pop flash - July 21, 2011 at 7:23pm

When ipad allow flash content, android will be dead....but then it is not going to be happen

Charles - July 21, 2011 at 6:15pm

Interesting that in the airport, out of 10 people who had a tablet, all of them were iPads...

Shawn - July 21, 2011 at 6:25pm

This article is about shipped tablets. Not sold. Million Android tablets collect dust in the stores at the same time Apple can't manufacture enough Ipad2. This also leads to some good Android tablets bargains. I have seen Android tablets 60% of retail price.

dancj - July 21, 2011 at 6:07pm

You mean to say that in the market that Apple created and therefore started off with 100% market share, their share has since dropped???? Amazing!

dancj - July 21, 2011 at 5:59pm

You mean to say that in the market that Apple creates and therefore started with 100% their market share has dropped?? Amazing!