Apple Makes Offer to Acquire German Television Maker Loewe?

Apple Makes Offer to Acquire German Television Maker Loewe?

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Apple has reportedly offered to purchase Loewe AG, a German manufacturer and distributor of high-end televisions, reports AppleInsider.

Apple's offer has not yet been accepted; however, their source claims that Loewe "has been advised by its financial advisor to accept the offer and a final decision is scheduled to be announced internally before 18 May 2012."

This person said Apple is confidentially offering 87.3 million euros (about $112 million U.S.), a slight premium over the firm's last closing share price of 4.519 euros (giving it a market cap of 58.79 million euros or $76 million U.S.). Loewe's primary shareholders currently include Sharp (28.83 percent) and LaCie (11.17 percent).

Rumors of an Apple branded television have long existed. Just yesterday it was reported that Foxconn Chief Terry Gou said his company is making preparations to manufacturer the device. Foxconn also entered into a partnership with Sharp for a LCD panel plant in Sakai-city, Osaka, Japan.

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NoGoodNick - May 13, 2012 at 10:20am
The Patent theory really doesn't hold up here, since Apple is much more involved in Creating new patents rather than in suing other companies over obscure patents from long past. That's the direction of companies that have nothing to compete with. Apple, unfortunately, has had to fight that battle to compete with the many claims against it, but I can't see them doing it as a marketing strategy. Instead I think they're buying Loewe so that they can better control the whole process, design, marketing and distribution. They don't only want to sell a new TV, they want to make it as well.
TierryP - May 13, 2012 at 9:42am
Going for the patents makes sense. But maybe they go for some of the concepts as well. http://thenextweb.com/gadgets/2011/02/03/loewe-invisio-a-stunning-transparent-flat-screen-tv/
Stub - May 13, 2012 at 7:17am
For me it makes sense! Buy loewe and you buy a lot of patents. I think thats the reason.
Steve - May 13, 2012 at 5:23am
Great move! But, did Apple really need to buy a TV brand, I dont think so...
Pundit - May 13, 2012 at 10:49am
Perhaps it was a case of Loewe at first site.
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