April 6, 2026
Apple Posts New iPhone 5c 'Plastic Perfected' Ad [Watch]

Apple Posts New iPhone 5c 'Plastic Perfected' Ad [Watch]

Posted September 17, 2013 at 2:18am by
Apple has posted a new iPhone 5c video ad titled 'Plastic Perfected' in which it shows off the iPhone 5c's different plastic colors.

Introducing iPhone 5c. A completely new expression of iPhone that's not just for lovers of color. It's for the colorful.


Most of the ad just shows the different colors and materials of the iPhone 5c, and looks similar to the scenes from its iPhone 5c introductory video.

Have you pre-ordered your iPhone 5c yet, or are you waiting for the iPhone 5s?

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Comments (10)
Comments are closed for this article.
1
Mr. Mister
Mr. Mister - September 17, 2013 at 11:25pm
What's wrong with the plastic exactly? Did no one ever own a 3g or 3gs. My 3gs still works just fine. I think color options are a nice idea. If you know any of Apple's history, especially with the iMac's and iBook's, about 10 or so years ago, their computers only came in various colors, unless you got the Pro version. And guess what? They were mainly plastic, too. Seems like they are bringing back some retro Apple designs, nothing wrong with that. As far as price point to the consumer, it's definitely overpriced.
gwyneth
gwyneth - September 17, 2013 at 3:47pm
I already have the 5 so of course I will get the 5s instead of the 5c. 5c is pretty much the same as 5 only in different colors which we already were able to achieve by simply putting 5 in a colorful case. Apple should instead have created 2 versions of sizes, small 5 size for people like me and a bigger one with a bigger screen for the people with bigger hands. Love the 3d rendering video ad tho! Simple but cute and effective for 5c.
ratGT
ratGT - September 17, 2013 at 9:04am
Gratz Pugman, you're the only one entering the Comments section and commenting on the subject itself - the ad video! Anyway, apart from my views on iPhone 5C, the video was simplistically good and it actually reminded me of the good old Apple videos, rather than the previous ones which were heading towards an alienating direction! (plus we AT LAST we heard another 'indie song' which will make people to download as a trademark song)
Raj
Raj - September 17, 2013 at 8:30am
I agree regarding the iPhone 5c pricing. Apple had mentioned releasing a cheaper iPhone for those who currently use budget phones like the Galaxy Ace or Lumia 520, yet they released the iPhone 5c for £469. It is only £40 cheaper than the iPhone 5. This seems like a difficult market position.
1
jo ting
jo ting - September 17, 2013 at 5:27am
this looks good ill get one
Raghav
Raghav - September 17, 2013 at 5:21am
I don't think many people will be buying the iPhone 5C, as Apple is providing older configurations in a plastic shell. iPhone 5 equals iPhone 5c in configuration but with a plastic casing instead of aluminium. I am not sure about the value for $549. I am happy I switched to HTC One instead.
myaapple
myaapple - September 17, 2013 at 3:58am
When Nokia released these colors they were criticized, now Apple has them and it is interesting to see the comparison.
THui
THui - September 17, 2013 at 3:54am
The problem with people are they always think a bigger screen is better. Even though Apple has a smaller screen and lower resolution than its competitors, it doesn't mean it is inferior. There are a lot of people who prefer a smaller screen and even if the resolution is lower, it is about the quality of the resolutions like real colors and etc.
Pugman
Pugman - September 17, 2013 at 2:52am
The original Funkadelic song is MUCH better.
Patric Gmuer
Patric Gmuer - September 17, 2013 at 2:38am
I'm waiting for the iPhone 5s; I'm not a fan of the 5c version.
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