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Qualcomm Employee: Apple's 64-Bit A7 Chip 'Set Off Panic' In the Industry

Qualcomm Employee: Apple's 64-Bit A7 Chip 'Set Off Panic' In the Industry

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When Apple released the 64-Bit A7 Chip, it reportedly "hit [Qualcomm] in the gut" and caused 'panic' in the industry, according to a Qualcomm employee. Interestingly enough, when the chip was first announced, a Qualcomm executive claimed it was a "marketing gimmick." That statement was later retracted and the executive who made those remarks was reassigned.

“The 64-bit Apple chip hit us in the gut,” says the Qualcomm employee. “Not just us, but everyone, really. We were slack-jawed, and stunned, and unprepared. It’s not that big a performance difference right now, since most current software won’t benefit. But in Spinal Tap terms it’s like, 32 more, and now everyone wants it.”

“The roadmap for 64-bit was nowhere close to Apple’s, since no one thought it was that essential,” the Qualcomm insider says. “The evolution was going to be steady. Sure, it’s neat, it’s the future, but it’s not really essential for conditions now.”

But once Apple introduced a 64-bit processor, all the other phone-makers wanted one too. “Apple kicked everybody in the balls with this. It’s being downplayed, but it set off panic in the industry.”

Qualcomm just showed off their 64-bit version of the Snapdragon processor and claims it will get it into smartphones sometime in the second half of 2014, making it nearly one year behind Apple's A7 which made it into the iPhone 5s.

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Qualcomm Employee: Apple's 64-Bit A7 Chip 'Set Off Panic' In the Industry

Johnny Cage - December 17, 2013 at 11:36pm
I don't know the technical crap but, I do know my 5s is fast as heck.
CaptainJapan - December 17, 2013 at 3:30pm
It's a gimmick just like megapixels.
K - December 18, 2013 at 2:33am
Your comment is a gimmick as if you try to make sense.
Big Woop - December 17, 2013 at 3:03pm
Awesome. Apple made something no one else did but only puts it in their proprietary devices. #useless
MK - December 17, 2013 at 5:10am
So make it short, everyone didny bother with 64bit because you cant get any benefit from it. But then when Apple brought it up, stupid consumers went WOW cuz of higher number tag(64) on it. So now everyone trying to copy due to dumb customers. Sigh. Its gonna take Apple atleast another 2-3 years until they actually put more than 4 gigs of RAM in the iPhone to get the benefit of 64bit. Even for the iPads..
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