Author of 'Steve Jobs' Biography Claims Google is More Innovative Than Apple

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Posted January 17, 2014 at 10:26pm by iClarified

Walter Isaacson, author of the "Steve Jobs" biography told CNBC in a TV interview that he believes Google is the greatest innovator in the world right now, and not Apple. Isaacson agrees that the Apple-China Mobile deal is big, but cites Google's Nest acquisition is more important.

Google buying Nest shows an amazingly strong, integrated strategy that Google has to connect all of our devices, all of our lives … the Internet of things is actually real, there are these devices we’re gonna want to have and Google’s going to get ahead of that game.

The greatest innovation today is coming from Google. Fadell was one of the team that created the iPod. He was very deep into the Apple culture … when Apple was so innovative … Now Tony Fadell is going to Google because he’s part of the Nest deal

Isaacson believes that Steve Jobs would have wanted to find the next industry to shake up, and sees that being either the watch, or perhaps the TV.

I think Steve Jobs would have wanted as the next disruptive thing to either have wearable-like watches or TV, an easy TV that you can walk into the room and say put on 'Squawk Box' … or disrupt the digital camera industry or disrupt textbooks.

Daniel Ernst, principal at tech-focused Hudson Square Research, agreed: "For the last two years, Cook continues to hint … there are things we do that we have expertise in that would lend itself to other categories that we're not in."

"Let's give them the whole calendar year," Ernst said. "But I think that the unanimous answer among Apple investors is that this better be the year. There's only so long the boy can cry wolf."

"We ought to see in 2014, Apple do something huge," Isaacson said.

Do you think Apple has lost its touch?

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Author of 'Steve Jobs' Biography Claims Google is More Innovative Than Apple

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gamerscul9870 - January 20, 2014 at 8:46pm

And what about the Mac family- Mac mini, Mac Pro, MacBook Pro and air, iMac, iPhone is metal and plastic, iPod family- iPod touch, shuffle, nano, classic,

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DarkSide - January 21, 2014 at 6:08am

Those are pretty much varieties of the same thing.

gamerscul9870 - January 21, 2014 at 12:05pm

They work like the same things but on shuffle you can't see which song you are playing, iPod touch does more than any other, iPhone 5s is completely different from 5c, so are macs and iPads.

wizbang_fl - January 19, 2014 at 11:25pm

True, Apple is not creating wildly innovative earth shattering ideas, but then again neither is Google. Each brand gets (acquires) a existing idea that they see a place for in their brand. Their innovation isn't the item acquired, but how the item can be leveraged to reinforce their brand message, culture, or ideology. Personally, you I think your rant about the brick is quite amusing. Because, historically bricks have been the basis of roadways, homes, bridges, and tunnels. Bricks are solid and will be around for years. The brick design has allowed iPhones to use many of the same accessories & devices. You don't hear app developers about the same screen form factor. The consistency aspect is something app developers appreciate and corporations demand if they are obtaining devices for their employees. The 30 pin dock connector has been around for over 10 years and my accessories that i bought 6 years ago still work with my iPhone 4s. So, yep, I like the brick for the things you overlooked. Sorry you couldn't see the forest because the trees were in the way.

Real talk - January 19, 2014 at 1:26am

The 1st day steve jobs left apple before, the company fall into its knees, now steve is gone permanently, apple will fall the same way. No innovations came up since the day steve jobs died and this nest thing and other innovation coming up from other company is the start of apple end. Just accept it, apple is just being greedy with the same old crap they offer and sooner or later people will get tired of the same old thing apple has to offer.

gamerscul9870 - January 19, 2014 at 2:38am

The first day Steve jobs was gone, apple kept going with business and work for thanks, and the 5s Mac Pro and iPad air proves it all, they achieved thinning, shortening weight, increasing power all on their own, Steve is smiling on the inside, as long as apple is alive Steve is to, and so will his legend be, apple wasn't dumb enough to do microsuck commercials that desperate, or rush anything and use the products like it's THAT magical (reference to smart watch getting you a gf topic) but no matter who disagrees, no matter how far hey try to whine on like they know, they can face the fact they got nothing against iPhone, and how do I know? Look at the topic "iPhone 5 replaces galaxy s3 in UAE", search "chart" and find the first one with "iPhone" in the name, and to anyone saying "when Steve jobs died apple died", open your eyes and quit dreaming, that's like saying the dog dies then the family when they are healthy, another example- is apple out of business like blackberry? Would iPhone kill them that easy, what PC beats any Mac, in fact where are the other mp3's. Who even beats App Store?

gamerscul9870 - January 19, 2014 at 12:01am

This is back in '11 but people still believe this? lol

christopher watson - January 18, 2014 at 5:47pm

I agree that the NEST acquisition by Google is very important. I am very disappointed that Apple didn't act on NEST. I think the model apple has adopted is about distribution rights not content. NEST represented so much about what we need to do. I thought Apple cared about this. But I am beginning to believe that apple is just another master of the universe and I buy into and stream their vision with no place for my own. If they control the how maybe it doesn't matter the what - the content. So I am pissed - I considered NEST to be an extension of Apple and now I get it that it is an offspring that has turned its back on the past and is of focussed on a future that is more inclusive not exclusive. So innovate that!

Kr00 - January 18, 2014 at 10:16pm

Could you explain to me how a thermostat company is worth $3.2 billion? Unless it's invented something none of know about, I can't see how google will sell $3 billion dollars worth of thermostats. I think you severely overestimate the value of what they do, certainly not $3 billion worth anyway.

Nitro Junkie - January 18, 2014 at 2:07am

I think what Steve's say is that they're all Jews. That's what I got out of it. Who knows.

Nitro Junkie - January 18, 2014 at 2:02am

So how is google buying nest bigger than apples china deal? I can see google buying nest because of talent and nests future products they might be testing or working on. But 3.2 billion for a company that makes thermostats and fire alarms? Seriously? Apples profits from the china deal is gonna we'll surpass what Google paid and will make from buying nest. If you think about it besides the money they make from selling a nest product, do they bring in anymore money after selling it? After Apple sells a product wether it be iPhone, iPad,or Mac and makes their money off the sale of that product they continually make money off that product with apps, music, movies etc. And usually every year or two when it comes to the iPhone a customer buys a new one. What continuous profits will google make from the products nest offers? More than likely alittle to none. Cause what person is gonna go out every year or two and buy a new thermostat or fire alarm. So think about it! What deal do you think is better?

DarkSide - January 18, 2014 at 2:57pm

What Google is doing is innovation. What apple os doing is greed.

wideload - January 18, 2014 at 1:49am

apple has lost it's touch. google is moving into health care... im also in the health care field and these diabetic contacts are going to do wonders in monitoring and treating the rising numbers of diabetics. Its absolutely incredible what they are settings themselves out for...

wideload - January 18, 2014 at 2:28am

you think healthcare here in the US is not a great business. do you know how much healthcare is worth in this nation? if you think its worth the same as an iphone and a macbook or an ipad you are dead wrong. a CT scan costs clost to $5000 alone. and EVERYONE is getting cancer, or hip problems or anything they can't quite figure out. chances are, even you will be getting 5-6 CT scans in your lifetime. luckly for you, your insurance will pay for that. if you got any. going into the medical field and changing it is a smart move. if apple doesn't expand from computers and phones. it will be behind for sure.

Nitro Junkie - January 18, 2014 at 1:38pm

How about you learn how to spell before calling me ignorant. My main purpose of my comment was that apple actually makes and sells products. You never know maybe they'll get into some sort of medical devices in the future but I don't see that happening. Because what Apple is making and selling now is still making them more money than any medical equipment company out there. I don't see google actually getting into it either because most of their so called future innovative products are all pipe dreams and never see the light of day. Get your facts straight before throwing numbers about CT scans at me. There's a reason apple is the most valuable company in the world. Because they make products people actually want to buy. And like I said in my previous comment. Do you really want google having access to any of your medical information? If you personally don't care what they know about you you're doomed my friend.

Octopcis - January 18, 2014 at 12:57am

Haters gonna hate

gamerscul9870 - January 18, 2014 at 1:01am

Haters of apple gonna hate this?

Donal Pangihutan - January 17, 2014 at 11:19pm

Google lot of innovative but mostly is just concept never produce and finally can't used as it's just concept that's all, event the common thing they should make such as android phone till now no one be the best android phone, even it's also outsourcing from others vendor not their own product

gamerscul9870 - January 17, 2014 at 11:23pm

Still going, disregard the "till now".

DJ - January 17, 2014 at 11:19pm

That was directed to Steven...

Angelo - January 17, 2014 at 11:05pm

This is just another person who want's to say something dramatic to put his name in the headlines. If he were to say that Apple is the most innovative company, then his interview would just come and go. He's obviously trying to extend his 5 seconds of fame. You can't call Google innovative for buying another company (they haven't even done anything with it yet). They shelled it out 3.2 Billion dollars for a company that isn't worth that right now. I believe they paid top dollar mostly for the "Apple experience" by buying former Apple employees. Maybe they want to try and improve their Motorola product and collect user usage information from the Nest products (which is exactly what Google does, collect as much information about each person so they can increase their advertising dollars). There's nothing innovative about that.

The Voice Of Reason - January 18, 2014 at 1:54pm

Angelo is right: if Google is innovative just because they bought Nest, I'm innovative for owning Google stocks. However... Google has been pretty innovative with Google Earth, Street View, and now the driverless cars. I have to admire those things because they will be the foundation of how we'll live in the next decades. That doesn't mean that I like Google, I don't: they're an Orwellian leviathan that we should keep a close eye on.

DarkSide - January 18, 2014 at 2:45pm

@angelo. When did Google become a Korean company?

gamerscul9870 - January 17, 2014 at 10:43pm

Hell no Apple never loses it's touch, after all the awards iPhone won, the best notebook pointed out for macs, after all that work for a new Mac Pro? Jobs, what the hell were you thinking, you guys were the first to build a new version improved from the old, if Apple was not doing so hot such as losing after jobs' death then this article would make sense, I mean what did google did that surpassed apple, are their wrecksus crap better than iPad iPod macs iPhone? Are they popular than Apple, what's even more appealing was when they even reached top global brand than anyone else, Steve for the love of your company, change your damn mind before it's too late letting trolls believe what they say!

Ying-Fu Li - January 17, 2014 at 10:34pm

Yes, Apple has lost its touch... Sigh, getting tired of this bullshit speculation on wether or not Apple is innovative. Perhaps people should figure out what exactly innovation is and what it means to innovate constantly as a company. Google has no merit whatsoever to be called innovative and never will be. When push comes to shove Google is just selling advertising, make no mistake about that. Everything they do has just this one directive in mind: to sell ads.

Steven Paul - January 17, 2014 at 10:28pm

Zionists gonna zionist. Of course they back one other up. Google-Goldman-Goldstein-Goldberg. (And yes, Walter Isaacson is one of THEM)