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Tim Cook Angrily Rejects Proposal to End Unprofitable Environmental Programs

Tim Cook Angrily Rejects Proposal to End Unprofitable Environmental Programs

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At Apple's recent shareholders meeting, a proposal from the National Center for Public Policy Research's shareholder resolution requested a vote to force the tech giant to be transparent about its environmental activism.

A NCPPR representative asked CEO Tim Cook if the company's plans to have 100% of power come from renewable sources was good for the bottom line and to commit to doing only environmental activities that were profitable.

The Mac Observer reports that Tim Cook became very at angry at the question, rejecting the idea and noting that Apple does many things because they are right and not with ROI as the primary consideration.

"When we work on making our devices accessible by the blind," he said, "I don't consider the bloody ROI." He said that the same thing about environmental issues, worker safety, and other areas where Apple is a leader.

As evidenced by the use of "bloody" in his response—the closest thing to public profanity I've ever seen from Mr. Cook–it was clear that he was quite angry. His body language changed, his face contracted, and he spoke in rapid fire sentences compared to the usual metered and controlled way he speaks.

He didn't stop there, however, as he looked directly at the NCPPR representative and said, "If you want me to do things only for ROI reasons, you should get out of this stock."

The proposal didn't pass and the NCPPR has since posted its account of the meeting in an article entitled, "Tim Cook to Apple Investors: Drop Dead".

"Although the National Center's proposal did not receive the required votes to pass, millions of Apple shareholders now know that the company is involved with organizations that don't appear to have the best interest of Apple's investors in mind," said Danhof. "Too often investors look at short-term returns and are unaware of corporate policy decisions that may affect long-term financial prospects. After today's meeting, investors can be certain that Apple is wasting untold amounts of shareholder money to combat so-called climate change. The only remaining question is: how much?"

Let us know what you think in the comments. Should Apple's concern for the environment come ahead of its concern for shareholders?

Tim Cook Angrily Rejects Proposal to End Unprofitable Environmental Programs

Bdiz - March 3, 2014 at 4:54pm
Wow. That's awesome. Respect on this. Makes me feel even better about Apple as a corporation.
Ismael Spamtos - March 3, 2014 at 3:25am
And this is the sign of why apple is alive today. Look how their products today blow away competition, now this is an example of a backup.
Eduardo - March 3, 2014 at 3:23am
I am gladly that Mr. Cook has become angry and very annoyed about that question. One thing is a company have ROI as their first goal when they are not getting enough or below target. Other thing is when it is getting over target and a good market value and the main goal becomes to evolute and invest in new development whatever the title of it becomes as if it is renewable energy or a carbon free industry. Thanks for doing something, Mr. Cook, better than most of us that are not truly concern about it.
Jb1rd72 - March 2, 2014 at 3:02pm
Hey All you Douche-bags, drones and introverts maybe if you did a little research on past weather patterns or asked your mommy n daddy or granny what the weather was like in the 50's n 60's it's like now n the early 1900's. You'll see a pattern, that's called a trend. If you wanna see what Al Gore is up to well ask him how many mpg's his escalade is getting or his jet or how much electricity/energy do u save on a 20,000 acre house/mansion in Tennessee. There's def climate change but not what you've been told. People are ignorant and will believe anyone without the research, the Walking Dead. At least Tim is passionate about his cause even if wrong in some areas n the dickheads representing shareholders have a right to use their pen and trim waste. A little hint when u do your research, Volcanos.
Leslie Graham - March 2, 2014 at 1:58am
The so-called NCPPR are just a front for the carbon corporations Denial Industry BS campaign.They should stand trial for deliberately and knowingly spreading disinformation about climate change. They already have blood on their hands.
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