Dr. Dre Described as Perfectionist and Workaholic, Similar to Steve Jobs

Dr. Dre Described as Perfectionist and Workaholic, Similar to Steve Jobs

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Dr. Dre (Andre Young) joined Apple a few weeks ago after the company acquired Beats music. Throughout post-deal interviews and talks, Jimmy Iovine, Beats Music's co-founder did most of the talking to the press; however, a recent Wall Street Journal profile offers a behind the scenes look at the important role Dr. Dre plays.

Behind the scenes, Dr. Dre—whose real name is Andre Young —has quietly played an equally powerful role developing and protecting the Beats brand, eschewing market research for gut instinct at every turn. Though his main obsession is perfecting the sound of the company's signature high-end headphones, the 49-year-old fitness-obsessed music producer weighs in decisively on everything from TV ads and font styles to the wordiness of descriptions on the Beats Music streaming service.

A colleague says that Dr. Dre serves as Beats' "cultural barometer" of what is cool. His process is called mysterious and his assessments are usually immediate, personal, and articulated sparely. He apparently dismisses ideas such as posing for clichéd photos in a recording studio as too "corny" or "cheesy." Or, he may wave off ideas he doesn't like with a terse "I'm not feeling that."

Dr. Dre is also said to have a perfectionist impulse -- often trusting his gut instinct, and has a disregard for artificial deadlines. The Journal even compares him to Apple's late co-founder Steve Jobs.

Dr. Dre's perfectionist impulse, coupled with his disregard for artificial deadlines, have meant that "he doesn't put out a lot of material," despite being a workaholic, said Paul Rosenberg, a lawyer and manager of one of Dr. Dre's protégés, rapper Eminem. That could portend friction at his new employer, Apple, which agreed to buy Beats for $3 billion last month. But like Dr. Dre, Apple has also boasted about not doing market research. The company's late founder, Steve Jobs, made no secret of his belief that consumers don't really know what they want until someone else shows it to them. Colleagues predict that at Apple Dr. Dre could also cede some decision-making power and become more accommodating.

Both Dr. Dre and Jimmy Iovine will work with Apple's hardware and music divisions going forward, as they help expand Apple's presence in the music industry. They will report to Phil Schiller and Eddy Cue.

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Dr. Dre Described as Perfectionist and Workaholic, Similar to Steve Jobs

Sam - June 10, 2014 at 4:00pm
But let's say no more on it yeah .. You go live your life where it's all bout color and see where u end up in life at the end
Sam - June 10, 2014 at 3:57pm
If think your a messed up person .. Be coz he has done the same as all the ppl in the music game white and black lol so I don't get where your comeing from mate ... But it seems to me it's all bout color with you .. And yes I'm mixrace?? ... Oh and did u know about 63% off the crackheads in usa are white ppl ?? Lol go,s to show u don't know much about what your talking bout there ...
Sam - June 9, 2014 at 5:03pm
Yourmom ... You are a prick mate your the scum .. If you could do what he did and have the life he,s got .. You would jump on it ... But with what your saying your just pissed off with your own life coz it's prob so shit haha .. So don't hate .. Now go get a job and do something with your life
Yourmom - June 10, 2014 at 2:28am
Lol. No I'm loaded with money, black people are just stupid af. Are you black? If yes than your dumb.
Yourmom - June 10, 2014 at 2:33am
I'm pissed because this retard made money because black retards like him would listen to his music, and then white people who think they're ghetto bought his music. That's the only reason why he's rich. This dumbass decided to buy himself a headphone brand and started ripping people off hard and getting all this money. Dre has absolutely done nothing except steal peoples money. There is 50 Cent, a decent individual who prices his headphones at a low price and the quality is top notch. I don't hate apple but don't ever compare this black scum to Steve jobs or any white person.
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