Jonathan Ive on Apple's Upcoming iWatch: 'Switzerland is in Trouble'

Jonathan Ive on Apple's Upcoming iWatch: 'Switzerland is in Trouble'

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Jonathan Ive has reportedly been heard saying that Switzerland is in trouble when excitedly talking about the iWatch. The tidbit was relayed by Nick Bilton for the New York Times.

According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for “trouble” to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.

Apple is expected to unveil the wearable device on September 9th; however, analysts are predicting that it won't ship until 2015.

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Jonathan Ive on Apple's Upcoming iWatch: 'Switzerland is in Trouble'

john mcken - September 5, 2014 at 1:04am
He is dreaming .... $400 isheep . I wear G-shock as least no need charge the battery and i can swim with it. no worry to drop and break it...
Grgv - September 5, 2014 at 1:07am
Hallucinated samsheep. Cheap ass samsheep. iWatch is said to do everything any watch can.
Apple HitMan - September 5, 2014 at 12:25am
it's time to do a Massacre at Cupertino, starting with Master Gay Jonathan Ive.
Samsung BlowGirl - September 5, 2014 at 12:27am
It's time to score nightmare in South Korea, hosted by almighty gay Mr. Sung.
Assassin Apple - September 5, 2014 at 12:38am
Yeah!!! I'm down for it, I wanna kill me some GayBoys for long. Assasin
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