Jonathan Ive has reportedly been heard saying that Switzerland is in trouble when excitedly talking about the iWatch. The tidbit was relayed by Nick Bilton for the New York Times.
According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for “trouble” to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.
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Comments (31)
Comments are closed for this article.
0
john mcken - September 5, 2014 at 1:04am
He is dreaming .... $400 isheep . I wear G-shock as least no need charge the battery and i can swim with it. no worry to drop and break it...
0
gamerscul9870 - September 5, 2014 at 1:07am
Hallucinated samsheep. Cheap ass samsheep. iWatch is said to do everything any watch can.
0
gamerscul9870 - September 5, 2014 at 12:27am
It's time to score nightmare in South Korea, hosted by almighty gay Mr. Sung.
0
gamerscul9870 - September 5, 2014 at 12:39am
Child please, learn from the master of bibitch busters. Corpse time.
0
Saeed - September 4, 2014 at 11:07pm
As apple destroyed nokia and other mobile making companies so they can do the same to watch making companies.
0
Mike Power - September 5, 2014 at 12:35am
please, apple will never get to Nokia's level of perfection. Best smart phone in the whole wide world.
0
Homo-sapien - September 4, 2014 at 6:34pm
"Switzerland is in deep shit" - Jonathan Ive
0
gamerscul9870 - September 4, 2014 at 3:47pm
Apparently you are.
0
Al - September 4, 2014 at 8:57pm
You must be American.
0
AI - September 4, 2014 at 9:04pm
I'm Jewish.
0
gamerscul9870 - September 4, 2014 at 9:06pm
No one gives a, btw same thing.
0
gamerscul9870 - September 5, 2014 at 10:48am
Now we have 2, btw it's same because you two have your own universe, take a damn hint already and wake the hell up.
0
Al - September 4, 2014 at 3:10pm
How can any digital watch compete with Rolex?
0
gamerscul9870 - September 4, 2014 at 3:48pm
Rolex is just time. Digitalis you can edit and see more things in it like date, temperature, location, etc. like it's not obvious enough.
0
Al - September 4, 2014 at 5:52pm
You mean to say a 400 dollar watch can be compared to a 50,000 dollar one?
0
gamerscul9870 - September 4, 2014 at 8:51pm
Don't change the subject. You meant watches and so did I, not costs.
0
Al - September 4, 2014 at 3:09pm
He'll soon be given the boot by tim if he really said this.
0
Al - September 4, 2014 at 5:51pm
I mean that a figure of responsibility should be more calculated in his comments.
0
gamerscul9870 - September 4, 2014 at 8:52pm
More like figure of mental focused is what's missing in your comments.
0
Aik - September 4, 2014 at 9:16am
Still beats me how Switzerland can be in trouble! People who want classy time pieces will always buy Switz watches.
0
Ryan - September 4, 2014 at 12:38pm
A good watch is for lifetime.......not until they release the next version.
0
Great! - September 4, 2014 at 9:07am
Apple is making an analog watch that can interact with the iPhone.
0
joe - September 4, 2014 at 7:44am
they releasing a knife?
0
vix - September 4, 2014 at 1:31pm
haha, that was funny!
0
CHwitzerland - September 4, 2014 at 7:10am
Hem... well... I don't think that he even knows where Switzerland is...
0
gamerscul9870 - September 4, 2014 at 10:22am
He wasn't describing the location.
0
Lee - September 4, 2014 at 6:43am
Ryan,
I sold my Rolex daytona as i now wear a pebble.
Just sayin'
0
Ryan - September 4, 2014 at 12:34pm
I for one like things that stand the test of time. I can pass my Daytona or Deepsea onto someone when I go......you can't do that with some pebble or iwatch.......it's just tat in my opinion.
0
Oliversl - September 4, 2014 at 5:09am
Really? Reaaaaally? Reaaaaaaaally?
0
Nuck Chorris - September 5, 2014 at 8:30am
Did you also detect a tiny bit of arrogance coming off the great and powerful Ive?
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