Apple CEO Tim Cook Discusses ConnectED Initiative on Good Morning America

Apple CEO Tim Cook Discusses ConnectED Initiative on Good Morning America

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Apple CEO Tim Cook made an appearance on Good Morning America today to discuss the company's involvement in the White House's ConnectED initiative.

The initiative was announced in 2013 and Apple pledged $100 million to the project in February of last year. GMA had posted a misleading tweet yesterday suggesting Cook was to announce a "new plan".

"I think technology has to be a key part [of education] and that’s why we’re here," Cook said. "Too many times today kids aren't given the right for a great public education and this isn't right. It's not fair. I wouldn’t be where I am today without a great public education."

"Kids today, they're born in a digital world, but too many kids, when it comes time for the 8 o’clock bell to ring, go to an analog world," he continued. "It’s not engaging."

Apple has committed to provide their support to schools where at least 96 percent of the students are eligible for the free or reduced-price lunch program.

Technology paired with passionate and well-supported teachers enables deeper creativity and learning. That’s why every student at our ConnectED schools will receive an iPad, allowing students to connect with topics and express themselves like never before. Every teacher and administrator will receive an iPad and a Mac to help support and inspire their students. And every ConnectED classroom will have an Apple TV to help students immerse themselves in the educational content they discover and the work they create.

More details can be found at the link below...

[ABC] [Apple]

Apple CEO Tim Cook Discusses ConnectED Initiative on Good Morning America

WTF - August 25, 2015 at 6:04am
I agree justabreake..... To much technology now, everyone is like a bunch of zombies! And about that pic with the black women... I think some of them need reduced lunches because those saddle bags are showing up early for them!
FTW - August 25, 2015 at 12:46pm
Too much technology compared to what? It's not like we're still selling 50s stuff up to now and not making enough room for modern stuff. That's what too much is if the old wasn't recycled.
justabrake - August 24, 2015 at 5:42pm
what makes Cook think everyone needs to be in a digital world ! I sometimes I wished I never picked up on computers and smartphones Wish I could walk away ....................But it's like drugs !
Gabe - August 24, 2015 at 7:08pm
He's trying to help out in a way he has the means too. That's all that should matter.
Justabrake-1 - August 24, 2015 at 7:48pm
It's also been said he is trying to hire minority's that just can't make the cut but he wants them in but they just don't fit in a cyber world you just can't put people somewhere they don't fit the job !
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