Apple in Talks to Acquire Tidal, Jay Z's Music Streaming Service
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Posted June 30, 2016 at 10:42pm by iClarified
Apple is in talks to acquire Jay'z music streaming service, Tidal -- according to the Wall Street Journal.
Apple Inc. is in exploratory talks to acquire Tidal, a streaming-music service run by rap mogul Jay Z, according to people familiar with the matter.
The talks are ongoing and may not result in a deal, these people said. Apple is exploring the idea of bringing on Tidal to bolster its Apple Music service because of Tidal’s strong ties to popular artists such as Kanye West and Madonna.
Such a deal would certainly help bring move exclusives to Apple Music, which already has 15 million paying subscribers. Tidal has already released exclusives with Rihanna, Kanye West, Beyonce, and more.
Terms of the potential deal remain unknown. A Tidal spokesman denied the rumors, saying that Tidal executives had not held talks with Apple.
Tidal offers "high-fidelity" audio streaming for $20 a month, and "standard-quality" sound for $10 a month. The service has over 4 million paying subscribers, while Spotify leads the industry with 30 million.
Tidal is amazing, although expensive. Personally I don't care much about artist exclusives, what I do care about (above everything else) is audio quality. Neither Spotify not Apple Music offer lossless. So far, I tried almost every single streaming service. After using Tidal for the past few months I never looked back. The difference is perceivable, especially if you use moderately expensive gear. Some people can't tell the difference, but then some people can't tell the difference between iOS and (crap)droid :-P .