JCPenney has issued a statement to TechCrunch explaining why it dropped support for Apple Pay in its stores and its app.
It appears the move was necessitated by the April 13, 2019 deadline that required U.S. merchants that accept contactless payments to support EMV contactless chip functionality. Since JCPenney wasn't ready to comply, it switched off all contactless payments.
A third-party credit card brand made the requirement for all merchants to actively support EMV contactless functionality effective April 13, retiring the legacy MSD contactless technology in place. Given the resources and lead time associated with meeting the new mandate, JCPenney chose to suspend all contactless payment options until a later date. Customers still have the ability to complete their transactions manually by inserting or swiping their physical credit cards at our point-of-sale terminals in stores, an option employed by the vast majority of JCPenney shoppers.
Despite being dropped by JCPenney, Apple Pay was accepted at 74 of the top 100 U.S. merchants in January; as well as 65% of all retail locations.
Apple news, rumors, tutorials, price drop alerts, in your inbox every evening, free.
Unsubscribe at any time.
Success!
You have been subscribed.
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments (3)
Comments are closed for this article.
0
ichild - April 24, 2019 at 6:41am
JC Penney days are numbered and over, out of business is the next headlines. Who shop there anyway?
0
PaulieP - April 23, 2019 at 8:35pm
Does anybody still shop at JCPenney especially after Ron Johnson? That place went downhill and they have low quality brands. People just shop at Ross or Marshalls or TJ Maxx instead of JCPenney. Hell, Amazon has better products than most of it’s made in China very cheap in price and quality just like JCPenney. Apple Pay will not help them, they will eventually close their stores just like Toys “R” Us.
0
fayoo - April 23, 2019 at 7:39pm
It doesn’t matter what J.C. Penney says. They are soon going to be out of business. Apple Pay won’t help.
![Low-Cost MacBook Colors Were Originally Planned for M2 MacBook Air [Rumor]](/images/news/99984/99984/99984-160.jpg "Low-Cost MacBook Colors Were Originally Planned for M2 MacBook Air [Rumor]")
![Apple Seeds Xcode 26.3 RC 2 With Claude 4.6 Support [Download]](/images/news/99980/99980/99980-160.jpg "Apple Seeds Xcode 26.3 RC 2 With Claude 4.6 Support [Download]")
![Apple Watch Series 11 Now $299, 46mm Model Also at Record Low [Deal]](/images/news/99986/99986/99986-160.jpg "Apple Watch Series 11 Now $299, 46mm Model Also at Record Low [Deal]")
![Expired: Save $900 on Apple's 11-Inch M4 iPad Pro 2TB With Nano-Texture Glass [Deal]](/images/news/99982/99982/99982-160.jpg "Expired: Save $900 on Apple's 11-Inch M4 iPad Pro 2TB With Nano-Texture Glass [Deal]")
![11-Inch M5 iPad Pro Hits New All-Time Low at $799.91 [Deal]](/images/news/99962/99962/99962-160.jpg "11-Inch M5 iPad Pro Hits New All-Time Low at $799.91 [Deal]")
![11-inch M5 iPad Pro (1TB) Drops to All-Time Low of $1,449 [Deal]](/images/news/99924/99924/99924-160.jpg "11-inch M5 iPad Pro (1TB) Drops to All-Time Low of $1,449 [Deal]")
![Original AirTag Drops to All-Time Low Price of $17 [Deal]](/images/news/99856/99856/99856-160.jpg "Original AirTag Drops to All-Time Low Price of $17 [Deal]")
