Apple Shows Off 9x Faster AI Performance in New M5 MacBook Air Ad [Video]

Apple has shared a new video spot for the M5 MacBook Air, offering a quick look at what the updated machine can handle.

The fast-moving commercial runs through a series of demanding creative workflows. It shows the laptop applying magnetic masks in Final Cut Pro, navigating complex Illustrator files, and playing back multi-track sessions in Logic Pro. Speed is the clear theme, with the phrase "Do more faster" flashing on screen alongside the M5 chip.


Apple uses the short ad to highlight a few key specs. The video calls out up to 9x faster AI performance and up to 18 hours of battery life. It also emphasizes the new base configuration, noting that the MacBook Air now starts with 16GB of unified memory and 512GB of storage.

Apple unveiled the M5 MacBook Air earlier today. The refresh keeps the fanless design while moving to a 10-core CPU and adding Wi-Fi 7 support. The 13-inch model starts at $1,099, with pre-orders underway ahead of next week's launch.

Take a look at the video below.