
Warner Bros Says Participating in iTunes Rentals Would Hurt Full Season Sales
Posted September 16, 2010 at 11:58pm by iClarified · 11586 views
Chief Executive Barry Meyer made the comments at an investor conference hosted by Merrill Lynch in Newport Beach, California.
Apple launched the 99 cent rental service alongside a new Apple TV. Fox, ABC, and BBC agreed to the plan; however, Warner Bros refused because the 99 cent rental price was too low.
Read More [via 9to5Mac]
