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Warner Bros Says Participating in iTunes Rentals Would Hurt Full Season Sales

Warner Bros Says Participating in iTunes Rentals Would Hurt Full Season Sales

Posted September 16, 2010 at 11:58pm by iClarified · 11582 views
Warner Bros says participating in Apple's iTunes TV Show rentals for 99 cents would have hurt sales of full seasons, according to the AP.

Chief Executive Barry Meyer made the comments at an investor conference hosted by Merrill Lynch in Newport Beach, California.

Apple launched the 99 cent rental service alongside a new Apple TV. Fox, ABC, and BBC agreed to the plan; however, Warner Bros refused because the 99 cent rental price was too low.

Read More [via 9to5Mac]


Warner Bros Says Participating in iTunes Rentals Would Hurt Full Season Sales
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