Apple has announced that App Store Promo Codes will be available to international customers; however, App Store promo codes will not be available for the Mac App Store.
Mackinando posted the following notice from Apple.
Your promo code distribution is no longer limited to U.S. customers. Promo codes in iTunes Connect can now be redeemed by all App Store customers worldwide. Your Team Agent can request 50 codes per version of your app in iTunes Connect and your customers can redeem these codes in any App Store. To learn more about requesting promo codes in iTunes Connect, see the iTunes Connect Developer Guide.
MacStories notes that in the iTunes Connect Developer Guide Apple mentions that promo codes are exclusive to iOS and won’t be available for Mac apps:
Promo Codes button (for iOS apps only). See the Requesting Promo Codes section to learn about promotional codes)
Promotional codes are not available for Mac OS X apps.
[via MacRumors]
Mackinando posted the following notice from Apple.
Your promo code distribution is no longer limited to U.S. customers. Promo codes in iTunes Connect can now be redeemed by all App Store customers worldwide. Your Team Agent can request 50 codes per version of your app in iTunes Connect and your customers can redeem these codes in any App Store. To learn more about requesting promo codes in iTunes Connect, see the iTunes Connect Developer Guide.
MacStories notes that in the iTunes Connect Developer Guide Apple mentions that promo codes are exclusive to iOS and won’t be available for Mac apps:
Promo Codes button (for iOS apps only). See the Requesting Promo Codes section to learn about promotional codes)
Promotional codes are not available for Mac OS X apps.
[via MacRumors]