Jonathan Ive: 'What We're Working on Now Feels Like Most Important and the Best'

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Posted May 23, 2012 at 11:08am by Shalom Levytam

The Telegraph has published an interview with Jonathan Ive where the famed Apple designer reveals that what they're working on now 'feels like the most important and the best work we've done'.

Ive notes that his father, a teacher, was a significant influence on his choice to go into design.

"My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself."

Interestingly, when asked which of his Apple designs he wanted to be remembered by, he said:

"It's a really tough one. A lot does seem to come back to the fact that what we're working on now feels like the most important and the best work we've done, and so it would be what we're working on right now, which of course I can't tell you about."

You can read the full interview at the link below...

Jonathan Ive: 'What We're Working on Now Feels Like Most Important and the Best'

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Sabtain - May 24, 2012 at 1:26am

It's the iPhone 5 or the apple tv

V - May 23, 2012 at 5:58pm

iP5

Rupinder Khera - May 23, 2012 at 4:59pm

Great thoughts Johny Sir

Applet - May 23, 2012 at 3:14pm

Wth it's jobs himself back from the dead

Applenberry - May 23, 2012 at 2:51pm

He will say the exact same thing about the next idevice after that!

qiU - May 24, 2012 at 7:33am

Well of course it will, and that's how it should be! You should always feel what you are working on NOW is the best you have ever done, if it isn't then you NEED to make it better so that it will be. I would give the exact same answer, regardless of what it is I'm working on...

JaiKai - May 23, 2012 at 11:24am

Thats Sir Jony now !!