Apple Ranked as the Second Best Global Brand of 2012

Interbrand has ranked Apple as the second Best Global Brand of 2012 with a value of $76.568 billion.

Few companies have captured our imagination, inspired such devotion, and revolutionized the way we live quite like Apple. While we may assume it's the products that define Apple, it's really a certain kind of thinking, a certain set of values, and an unmistakable human touch that pervades everything Apple does - which is why our connections to the brand transcend commerce.

The response to Steve Jobs' death last year proved how deeply millions connect with Apple on an emotional level. In a world where consumers are oftentimes overwhelmed with information, the role a brand plays in people's lives has become all the more important to ensuring a business' overarching success. Nobody understood this better than Steve Jobs. He simplified the complex, democratized technology that was once out of reach, and built a brand so powerful that it forever changed the way consumers think of brands.

The number one brand was Coca-Cola with a value of $77.839 billion.