Apple Easily Tops List of World's Most Valuable Brands [Chart]

Apple Easily Tops List of World's Most Valuable Brands [Chart]

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Apple has for the third time topped the BrandZ list of the 100 most valuable global brands. The company overtook Google in 2011 to claim the top spot.

Apple's brand is calculated to be worth $185bn, significantly more than any other company including: Google ($113.7bn), IBM ($112.5bn), McDonald’s ($90.3bn) and Coca-Cola ($78.4bn).

Global BrandZ director Peter Walshe notes that brand is more sustainable than financials. "What we see with the most popular or powerful brands is that brand lasts a lot longer, is more robust and doesn’t tend to slip as much, whereas the finances go up and down."

While Apple still dominates the list, Walshe says the company's rate of growth has slowed by 95% due to a decline in stock price and negative investor sentiment.

“Its brand value only increased by 1 per cent this year but it still holds the record for the most valuable brand. And it leads by a long way. The next brand in the ranking, Google, is worth $113.7bn [reversing a 3 per cent decline last year to a 5 per cent gain] so Apple is $71.4bn ahead - nearly the value of Coca-Cola, which just shows how strong, powerful and meaningful that brand is,” explains Walshe.

[via MarketingWeek]

Apple Easily Tops List of World's Most Valuable Brands [Chart]

kennywests - January 31, 2016 at 3:02am
No doubt, this is a brand that is tougher to compete with and uninterrupted when it comes to its new innovation and product evolutions. A brand name that everybody knows no matter where you are in the world. A successful brand name that not only change life through technology but also our technological concerns for living also relys on it. Regards. Ken of
Surendra subhash Loke - May 21, 2013 at 8:21pm
Apple I phones are to good to use its best mobile devise and the world fast A6 chips used in i phone 5 the best of Apple I phones is the retina Display and the I slight camera