December 7, 2022
Microsoft Attacks Apple Pricing In New Ads [Video]

Microsoft Attacks Apple Pricing In New Ads [Video]

Posted March 26, 2009 at 9:42pm by iClarified · 7041 views
Microsoft is attacking Apple pricing in new TV advertisements directed at recession weary consumers.

Mercury News reports that Microsoft's agency, Crispin Porter + Bogusky, recruited unwitting subjects by posing as a market research firm studying laptop purchasing decisions. They placed a call for volunteers on Craigslist and sent them out with a camera crew and $700 to $2,000. When they found a computer that met their needs they could keep it.

In the first video, red-haired college grad Lauren is searching for a laptop with a 17-inch screen and a "comfortable" keyboard for less than $1,000. After entering the Apple store Lauren returns empty handed. She says the only laptop in her price range has a 13-inch screen.

Back in the car, she sighs and says, "I'm just not cool enough to be a Mac person."

Lauren then heads to Best Buy where she ends up buying an HP Windows notebook for $699.

Microsoft says that none of the people they followed were told they would be in a Microsoft ad until after they selected a computer. Even the ones that had a large enough budget to purchase a Mac ended up picking a PC according to the company.

You can take a look at the first ad below...

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trickydicky - March 27, 2009 at 11:41am
I got a mac for just 378 dollars !!!!! how ? an dell mini 9 (hacked) mac os x (129 dollars) doooohhhh and to think I could have got a HP !!!
t11chb - March 27, 2009 at 9:37am
As much as i love Apple and their products, their pricing is their only let down.
Dwaine - March 27, 2009 at 1:07pm
At least you pay for quality, that will last you a few years and thats worth paying for.
Philip Sultana
Philip Sultana - March 27, 2009 at 7:44am
this is bull sh****.... Windows are totally idiots.... "This laptop looks like a phone...." WTF?!
Telia - March 27, 2009 at 5:22am
This ad isn't attacking Apple pricing, their attacking Apple's limited product line! Microsoft's message is that there are more computer to choose from if you choose Windows, which is fact. However, I can't find a PC that has a aluminum enclosure and is as thin and powerful as my MBP, that is also a fact!
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