Apple Launches Shop with a Specialist over Video in India

Apple today introduced Shop with a Specialist over Video in India, offering customers a new way to shop for Apple products on the Apple Store online. The service connects customers with an Apple Store team member via a secure, one-way video call to browse the latest Apple products, including the iPhone 16 lineup; discover new features; and learn about Apple's trade-in program, financing options, and more — all from the comfort of their homes.

India is the second country in the world to offer the service, building on Apple's expanding retail presence in the country. Earlier this year, Apple launched the Apple Store app in India.

"India is a vibrant and dynamic market, and we're thrilled to deepen our connection with customers here through Shop with a Specialist over Video," said Karen Rasmussen, Apple's head of Retail Online. "Whether someone lives in a metro city or a smaller town, we're committed to making it easier than ever for them to access the incredible products, services, and support Apple is known for. Our team members are excited to connect with even more customers in India and provide them with exceptional service as they learn what Apple products suit their needs."


Enhancing the Shopping Experience for Customers
With just a few clicks at apple.com/in/store, customers can instantly connect with a Specialist to get help choosing the right Apple product. While the Specialist will appear on video, customers will remain on audio only. During the session, customers can get tailored, personalised advice, enabling them to compare models and learn more about available purchase options to decide on the product that best suits their needs. The service, offered in English, will support customers on iOS and non-iOS devices.

Shop with a Specialist over Video is available to customers in India from 10 a.m. to 7 p.m. IST from Monday to Friday on the Apple Store online.