Jony Ive Talks Steve Jobs, Apple Design Process in On-Stage Interview [Video]

Apple's SVP of Design, Jony Ive, sat down at Vanity Fair's Summit Thursday night for an on-stage interview. Ive discussed many topics focused around design, but he also touched on lessons he learned from Steve Jobs as well as other companies copying Apple.

● An audience member asked Ive how he feels about companies copying Apple designs. Ive called it "theft" and laziness. He said Apple designers give up so much to design products, that it's offensive when someone copies.

● Ive sees the Apple Watch as his first step beyond designing consumer electronics. It's clear he sees the watch as a watch, and not just another gadget.

● Finally, he talked about why Apple waited so long to make big-screen iPhones. It took Apple's design team to get a big-screen form factor right without compromising the look and feel of the device. He also said other big phones today are ugly.

Ive also discussed his inspirations growing up, and how he eventually ended up at Apple. He also talked about lessons learned when working with Steve Jobs. Particularly, Ive noted that Steve was the most focused person he had ever met his in life.

You can read more snippets from the interview here