BitWink Releases Zoom Lens 1.0

BitWink has released Zoom Lens 1.0, their new digital camera zoom for iPhone. Offering precise pinch-to-zoom control of the real-time camera view, Zoom Lens 1.0 brings an 8x digital photo zoom to the iPhone with automatic sharpening of the resulting photo and full-resolution output.

Using a beautifully minimalist interface, Zoom Lens 1.0 offers a user experience that will be instantly familiar to iPhone photography enthusiasts. Presented with the familiar camera interface augmented with a retro-analog zoom indicator, the user simply pinches the live preview to set the level of desired zoom. 3GS users can continue to single-tap to set the focus point at any zoom level. When the shutter is pressed an automatically-sharpened preview is displayed for the user to pan and zoom across prior to saving.

"Zoom is a feature that every iPhone camera user wants. It's a bit of a mystery why Apple don't include it as standard." said Matt Farrugia, founder of BitWink. "There are alternatives available on the App Store but we could see from the reviews that users weren't satisfied with the experience being offered. We asked ourselves, if Apple did zoom, what would it look like? It seems obvious that pinch-to-zoom should be the metaphor, so that was our starting point, and we kept it very simple, very focused from there. It's not a bells and whistles app - just one thing, done really well."


Feature Highlights:
* Offers precise pinch-to-zoom control of the real-time camera view
* Provides up to 8x digital zoom
* Saves in full-resolution output (e.g. 1536 x 2048 on the 3GS)
* Automatically displays a sharpened image in the post-capture preview

Pricing and Availability:
Zoom Lens 1.0 for iPhone may be purchased now for an introductory price of $0.99 (USD) and is available exclusively through Apple's App Store.

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