January 27, 2023
Apple Explains What Happened With 'Failed' Face ID Demo [Video]

Apple Explains What Happened With 'Failed' Face ID Demo [Video]

Posted September 14, 2017 at 6:42am by iClarified · 24537 views
Apple has explained what happened during its first demo of Face ID which appeared to have failed.

When Craig Federighi picked up the iPhone X to demo Face ID, it didn't unlock the device. He put the iPhone to sleep and retried but it still didn't work and he was asked to enter a passcode.

Yahoo's David Pogue was able reach Apple for an official explanation:

Tonight, I was able to contact Apple. After examining the logs of the demo iPhone X, they now know exactly what went down. Turns out my first theory in this story was wrong—but my first UPDATE theory above was correct: “People were handling the device for stage demo ahead of time,” says a rep, “and didn’t realize Face ID was trying to authenticate their face. After failing a number of times, because they weren’t Craig, the iPhone did what it was designed to do, which was to require his passcode.” In other words, “Face ID worked as it was designed to.”

It's pretty unfortunate that this happened during the world debut of the feature. Take a look at a clip of the moment below!

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Tim.Cook. - September 16, 2017 at 4:47am
The second back up iPhone X did not have face ID enabled so it looked to work flawlessly. Miss direction people, miss direction.
Raas Al Ghul
Raas Al Ghul - September 15, 2017 at 2:44am
Make sense
Lee - September 14, 2017 at 8:37pm
Sounds plausible.
KURAC - September 14, 2017 at 5:24pm
So this means that it will try to authenticate everyone's face before mine?? Shish
Craig Federighi
Craig Federighi - September 14, 2017 at 4:53pm
Oh I was shame because failed Demo on stage iPhone X
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