ViacomCBS Announces March 4 Launch Date for Paramount+ Streaming Service

ViacomCBS has announced that its new streaming service, Paramount+, will launch in the U.S. on Thursday, March 4, 2021.

ViacomCBS will also bring Paramount+ to international markets with initial debuts in Latin America on March 4, 2021; the Nordics on March 25, 2021; and Australia in mid-2021. The CBS All Access service in Canada will be rebranded to Paramount+ on March 4, 2021, and an expanded offering will be available later in the year.


On February 24, 2021, ViacomCBS will host an investor event which will offer a comprehensive overview of the company's streaming strategy, including Paramount+, Pluto TV, and SHOWTIME OTT.

Previously, the company announced Paramount+ as a rebrand of the company’s current streaming service, CBS All Access. It will feature content from ViacomCBS’ portfolio of broadcast, news, sports, and its popular entertainment brands, like MTV, BET, Comedy Central, CBS, Nickelodeon, and Smithsonian Channel. Additionally, the service will feature movies from Paramount Pictures.

“The Paramount brand is known and loved all around the world, and is synonymous with great entertainment. It’s always brought people together, which makes it a perfect fit for a streaming service that’s uniquely positioned to do the same,” says Josh Line, chief brand officer, ViacomCBS. “The Paramount+ streaming service will elevate ViacomCBS’ iconic family of brands.”

Pricing has yet to be announced. Please download the iClarified app or follow iClarified on Twitter, Facebook, YouTube, and RSS for updates.