According to Epic Games, SVP Eddy Cue testified that Apple “could have made a version on Android that worked with iOS” such that there would “have been cross-compatibility with the iOS platform so that users of both platforms would have been able to exchange messages with one another seamlessly”. (Cue Dep. 92:5-9; 92:11-16.)
SVP Craig Federighi feared that “iMessage on Android would simply serve to remove [an] obstacle to iPhone families giving their kids Android phones”. (PX407, at ‘122.)
Phil Schiller agreed that Apple should not offer iMessage on Android devices. (Cue
In 2016, when a former Apple employee commented that “the #1 most difficult [reason] to leave the Apple universe app is iMessage. . . iMessage amounts to serious lock-in” to the Apple ecosystem, Mr. Schiller commented that “moving iMessage to Android will hurt us more than help us, this email illustrates why”. (PX416, at ‘610; Cue Dep. 114:14-115:2.)
The Epic Games vs Apple trial begins on May 3. Please download the iClarified app or follow iClarified on Twitter, Facebook, YouTube, and RSS for further updates.