Qualcomm Uses 'I'm a Mac' Actor to Advertise Snapdragon Powered PCs [Video]

Qualcomm has shared a new ad to promote Snapdragon powered PCs featuring 'I'm a Mac' actor Justin Long. The ad was shown during the company's Snapdragon Computex 2024 Keynote.

The PC is at an inflection point. On-device generative AI is poised to revolutionize the future of productivity, creativity, and entertainment. With game-changing performance, best-in-class power efficiency, and true and unique on-device AI capabilities, Snapdragon X Elite is accelerating the arrival of new intelligent experiences.




At the start of the ad, Long is seen on a Mac laptop, dismissing notifications from a variety of apps. He then opens Safari and begins typing the search query 'where can i find a snapdragon powered pc?'. Looking to the viewer, Long then says, "What? Things change."

The Snapdragon X Elite processor is being used to power a new category of PCs for AI that Microsoft has dubbed 'Copilot+ PCs'. The company claims the all-new system architecture that brings together the CPU, GPU, and Neural Processing Unit (NPU), can outperform Apple's MacBook Air 15" by up to 58% in sustained multithreaded performance.

Take a look at the ad below...