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Apple has shared a new ad for the USHER Super Bowl LVIII Halftime Show featuring Will Ludacris, Lil Jon, Taraji P. Henson, and Tim Cook.

Apple has opened submissions for the 2024 Swift Student Challenge.

The Apple Watch SE 2 (44mm, Cellular) model is on sale for 37% off today!

Apple has extended the service coverage for first generation Apple Watches with expanded/swollen batteries to three years.

Apple has released visionOS 1.0.3 for its new Vision Pro headset.

Apple has agreed to allow third party mobile wallet and payment service providers to access NFC capabilities on the iPhone amid an EU antitrust investigation into the company.

Apple beat Samsung and topped the global smartphone for the very first time in 2023; however, the company is now revising down shipment forecasts for 2024, according to a new report.

Apple has debuted the official trailer for 'Palm Royale', starring and executive produced by Kristen Wiig and Laura Dern.

Apple has updated its recently acquired Workflow app to restore Pocket and Google Chrome actions and add two new Apple Music actions.

Apple has shared a seven minute 'Where's USHER?' film ahead of the Super Bowl LVIII Halftime Show in Las Vegas.

Apple has placed orders for Apple Watch from Compal Electronics making it the second OEM for the popular smartwatch.

Apple is offering Chameleon Run as a free download via the Apple Store app.

Early reviews and unboxings of the upcoming Apple Vision Pro have been posted today ahead of the headset's release on February 2.

Apple has officially released macOS Sonoma 14.3.1 for all Mac users.

Apple has released a redesigned iCloud for Windows app featuring an easier to use onboarding and setup experience, syncing status for content, support for physical security keys, and more.

Apple has officially released iOS 17.3.1 and iPadOS 17.3.1 for the iPhone and iPad.

Apple has released the first beta of visionOS 1.1 to developers for testing.

Apple has extended its global patent license agreement with Qualcomm for an additional two years.

Apple has seeded the first beta of watchOS 10.4 beta to developers for testing.

Apple has released macOS Sonoma 14.4 beta 1 to developers for testing.

Microsoft President of Xbox Sarah Bond has issued a statement on Apple's plan to comply with the EU's Digital Markets Act.

Apple is reportedly in talks to launch a money transfer service similar to Venmo.

Apple has seeded a new build of iOS 17.4 beta for developers, as well as the first build of iOS 17.4 beta for public testers.

Cisco has announced the launch of its Webex video conferencing app for the Apple TV 4K.

A four pack of Apple AirTag trackers are on sale for just $78.99 today!

Apple has announced support for Alternative App Distribution in the EU as required by the Digital Markets Act.

Apple has officially announced that Apple Campus 2 is being named 'Apple Park' and will open to employees in April.

Apple is offering the Panols app as a free download via the Apple Store app. Panols allows iPhone photographers to share panorama shots on Instagram.

Apple has officially released macOS Sonoma 14.3 for all Mac users.

Apple has announced that “Hijack,” starring and executive produced by Idris Elba, will get a second season.

Apple has announced the finalists for its 2023 App Store Awards.

Apple has released the first beta of iOS 17.4 and iPadOS 17.4 to developers for testing.

Apple has topped Fortune's lists of the 'World's Most Admired Companies' for the seventeenth straight year.

Apple has updated Apple Maps with data and satellite imagery for its new headquarters dubbed 'Apple Park'.

Apple's M2 15-inch MacBook Air is on sale today for $300 off.

Apple has seeded the first beta of tvOS 17.4 to developers for testing.

Apple has announced that applications for the Swift Student Challenge will open on February 5, 2024.

Apple has released macOS Sonoma 14.3 Release Candidate to developers for testing.

Apple has confirmed an outage affecting iCloud Mail and iCloud Web Apps.

Apple's upcoming Vision Pro headset will feature a high-end M2 chip variant, according to a new report

Apple has posted a new ad for the Apple Watch Series 2 entitled, 'Live Bright'.

Apple today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products.

Belkin is making a battery clip for Apple's upcoming Vision Pro headset.

Apple has announced over 50 new reports will soon be available to developers through the App Store Connect API.

Apple has announced that it will now allow developers to submit a single app with the capability to stream multiple games.

Apple has released iOS 10.3 for the iPhone, iPad, and iPod touch.

Apple has officially unveiled Apple Watch Series 2, it's next generation smartwatch that is water resistant to 50 meters for swimming and has built-in GPS for running.

Apple has announced that Dr. Wanda Austin, former president and CEO of The Aerospace Corporation, has been nominated for election to Apple’s board of directors.