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Apple has unveiled a new AirTag accessory that helps you keep track of your items using the Find My app.

A leaker claims Apple will only release 'conventional' updates for the next few years, with a major Apple Watch design overhaul delayed until at least 2028.

Apple has introduced a fresh selection of iPhone cases and Apple Watch bands in new colors for spring 2025.

Apple is reportedly planning to launch the iPhone 17e in spring 2026, continuing its new affordable 'e' series with an OLED display.

Apple has released new 8A358 firmware for AirPods Pro 2 and AirPods 4. Here's what's new and how to update your AirPods now.

A new report says Apple has largely 'written off' the Mac Pro. The M4 Ultra was nixed, and the M5 Ultra is now planned for a new Mac Studio, not the Mac Pro.

Apple has released macOS Tahoe 26 beta 3 to developers for testing.

Apple has seeded the third beta of watchOS 26 to developers for testing.

Apple has seeded the first release candidate of tvOS 18.4 to developers for testing.

The Apple Watch Series 9 is on sale today for just $279.99, its lowest price ever!

Apple has officially released watchOS 10.3 for Apple Watch.

Apple is preparing to announce a new tool to help create interactive e-books and plans to expand its platform to distribute those e-books to iOS users.

Apple announced a new subscription service today called Apple Business Essentials that offers device management, 24/7 Apple Support, and iCloud storage for businesses with up to 500 employees.

Apple has once again been named the world's most valuable brand, marking its fourth consecutive year at the top.

A new report reveals five rumored AirPods features Apple may unveil at WWDC25, including sleep auto-pause, camera control, and expanded head gestures with iOS 26.

The L.A. Unified school district has suspended its $1 Billion contract with Apple to provide iPads to over 640,000 students

Apple has updated Motion with optimizations for the new Mac Pro, FxPlug 3, and 4K YouTube video sharing.

The new Apple Watch Series 10 is on sale for just $329 today!

Apple may launch a bezel-free iPhone in 2027 with AI memory, under-display camera, and silicon anode battery to mark its 20th anniversary.

Samsung is reportedly considering the release of two new smartphones in 2017 that feature bendable screens. One folds in half like a cosmetic compact.

Apple has seeded the first release candidate of watchOS 11.3 for Apple Watch to developers for testing.

Apple's AirPods Pro 2 (USB-C) have dropped to a new all-time low of just $139. Save $110 on the popular noise-cancelling earbuds. Get the deal now!

Apple has announced its next generation iPhone 14 and iPhone 14 Plus smartphones featuring a new dual-camera system, Crash Detection, Emergency SOS via satellite, and better battery life.

Verizon has announced the launch of a new 'One Unlimited' plan for iPhone that includes an Apple One subscription with Apple Music, Apple TV+, Apple Arcade and iCloud+.

The Omni Group has released OmniFocus 2.6 for iOS and it brings an optional Dark Color Palette, more reponsive sync, Swipe to Flag, and more.

The WSJ is reporting that Apple is working with component suppliers in Asia to test several television set designs.

A new leak allegedly reveals Apple's entire Mac roadmap through 2026, including M5 and M6 upgrades, a MacBook Pro redesign, a new Mac Pro, and a low-cost MacBook.

Apple is beginning construction of a new 12,100 square feet and 23 foot tall flagship store at the Stanford Shopping Center.

Apple loses German antitrust appeal, facing stricter controls after Federal Court ruling on market dominance.

BOE is set to become Apple's top MacBook display panel supplier in 2025, capturing a 51% share and overtaking LG Display for the first time, according to a new report from Omdia.

Apple has seeded the fourth beta of tvOS 18.4 to developers for testing.

Apple is preparing to enter the foldable market with not one but two devices slated for release in 2026, according to a new report.

Apple has seeded the fourth beta of watchOS 11.4 for Apple Watch to developers for testing.

Apple has released a minor update to Xcode that fixes a few issues and provides stability improvements.

The first Geekbench scores for the new $599 MacBook Neo have surfaced, revealing how Apple's A18 Pro chip performs inside a fanless laptop chassis.

Early reviews of Apple's new M3 13-inch and 15-inch MacBook Air models have been posted ahead of their release tomorrow.

YouTube is also planning to launch a paid Internet TV service called 'Unplugged'.

Apple's official iPhone 11/Pro/Max cases are on sale again today bringing some of the best prices we've ever seen!

Apple has had its plans for an employee only off-campus restaurant approved by the Cupertino Planning Commission.

Apple is in talks with Barclays and Synchrony to replace Goldman Sachs as its credit card partner for Apple Card, according to a new report.

Amazon has brought back some huge discounts on Apple MacBooks with every model on sale today!

Google has officially announced its widely leaked Google Pixel smartphone touting it as the first phone made by Google inside and out.

Apple is reportedly developing a more affordable MacBook with an A18 chip, expected to enter mass production in late 2025 or early 2026.

The new Apple Pencil Pro is on sale for $30 off today!

Apple's 11-inch M3 iPad Air has dropped to $489.99, a discount of $109 off retail and the lowest price we've seen this year.

Due to licensing restrictions, Apple is reportedly removing Samba, the mechanism OS X uses to connect to Windows file and network directory services, from Mac OS X Lion

Tim Cook along with other Apple executives will reportedly visit Turkey in February to discuss a potential education deal estimated to be worth up to $4 billion dollars

Save up to 70% on official Apple Watch Solo Loop and Braided Solo Loop bands in Woot's latest sale. Prices start at just $14.99. Ends July 2.