Roku Launches First OLED TVs Starting at $999

Roku has launched its first-ever OLED televisions, introducing the Pro Series OLED starting at $999 and a brighter Pro Series LX OLED arriving in October.

The Pro Series features a 120Hz 4K OLED panel with Dolby Vision, HDR10+, and Roku Smart Picture Max, which automatically adjusts picture settings. It also offers ultra-wide viewing angles, four HDMI 2.1 ports, an ultra-thin metal bezel, and an adjustable tool-free stand with built-in cable straps.



For gaming, the TV supports Automatic Game Mode, FreeSync Premium, and variable refresh rate to reduce lag and screen tearing. The included voice remote features backlit buttons, customizable shortcuts, and push-to-talk voice control. Bluetooth Headphone Mode allows private listening, while a remote finder button built into the TV can help locate a misplaced remote.



The Pro Series LX adds a brighter picture, a wider color range, 144Hz VRR, and an advanced polarizer designed to reduce room reflections. It comes with the Roku Voice Remote Pro, adding hands-free voice control and a rechargeable USB-C battery.



The Roku Pro Series OLED is available now in 55-inch and 65-inch sizes exclusively on Amazon, with pricing starting at $999. The Pro Series LX OLED will be available beginning in October 2026 with an MSRP of $1,299.


The launch comes after Fox Corporation agreed to acquire Roku in a $22 billion deal.