Here's their reasons:
1. It helps keep things secret. The more people you negotiate a deal with, the more people know a deal is being made, news then leaks. Apple will initially achieve permissions for its streamed cloud-based media service from a handful of major US names.
2. Steve Jobs loves America. He does. He'll always give the US the best deal. He's a patriot. That's how it is.
3. Broadcasting rights holders. Have you ever tried to release a compilation album? I have. In music you need a contract, a lawyer and must reach so many deals that by the time you get your compilation together you'll be wondering why you ever bothered attempting to in the first place. It is even worse when it comes to TV transmissions: are you negotiating single use? Purchase? Rental? It is dizzying.
Rumors surrounding a new Apple TV (renamed iTV) have been running rampant with the latest predicting a device which offers apps but does away with 1080i video. Hopefully Apple will unveil the new product alongside its camera equipped iPods in September.