Apple has learned of a Toyota Scion Cydia theme and advertising campaign and forced the company to remove the theme and kill the campaign, according to ModMyi.
Velti, the advertising company used by Toyota contacted ModMyi to take the theme out of Cydia.
On the phone, he explained Apple had contacted Toyota and requested they remove the theme and stop the advertising campaign. They (Velti) in turn contacted me relaying the message. The reason Velti listed for the removal request of the theme emailed through our dev portal was "Toyota's making us take it down…" Toyota had agreed to do so to "maintain their good relationship with Apple," our Velti contact told me on the phone.
With jailbreaking deemed legal by the government its disappointing to see Apple scaring companies into compliance with their wishes.
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Comments (11)
Comments are closed for this article.
0
maXimus - April 12, 2011 at 11:08pm
Does anyone have the theme or the deb?
1
PReaper - April 6, 2011 at 4:40am
The theme will still be saved by the ones who likes it and spread through them so it won't disappear excactly..
0
xntrick - April 5, 2011 at 7:29pm
Wow that is a sexy theme! I like it!
0
iceberg - April 5, 2011 at 5:54pm
Apple did not "force" anyone. They only requested that it be taken down. There were no legal threats (which amount to the same). Toyota can choose, quite freely to ignore Apple.
1
Fs1034 - April 5, 2011 at 7:37pm
It amounts to the same. Toyota didnt want to damage their relationship with Apple, so they had no choice. They're abusing their power over the market, as no one wants Apple angry with them, so they have no choice but to agree, lest Apple break all ties with them forever on.
Just look at what happened to Gizmodo after they got Apple angry at them once. Now they're permanently banned from all Apple events, which is bad for a tech blog.
Now imagine how bad it would be for Toyota if they could never install iPod adapters in their cars again.
0
iceberg - April 5, 2011 at 7:50pm
Perhaps in the colloquial sense, but not in the legal sense. Force is the application of physical power or the threat thereof (which is why I said if it were a legal threat, that would also amount to a form of force since legal threats carry the weight of potential state action).
You and I may dislike Apple's actions, and hate them for the economic power they have over customers, vendors, etc, but this has no bearing on whether Toyota is being "forced" to comply. Like I said, all Toyota has to do is say "bugger off" to Apple and that would be the end of this. Heck, they don't even have an obligation to respond.
And the fact that Toyota can't sell a car with an iPod/iPhone compatible cable without Apple's permission is an artificial problem created by intellectual property laws, not Apple. In the absence of such ridiculous IP laws, Toyota could put them in their cars and not pay Apple any licensing fees. All the economic power that Apple wields today would be moot, and so any blame should be placed on governments for inflating these monopolies in the first place.
0
Anon - April 5, 2011 at 4:01pm
don't own a Toyota but will download this theme now just cuzz of all the heat.
0
ha - April 5, 2011 at 3:25pm
Imagine the outrage if Microsoft or Sony did this
0
wezz69 - April 7, 2011 at 10:10am
Sony is the same if not a bit worse than apple, look at the legal battle between them and geohot!
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