Mark Edmiston, founder of the tablet magazine studio Nomad Editions, first heard that figure from other publishers, so he ran it by Eddy Cue, Apple's vice president of internet services. Cue confirmed it. "So, all the sudden, what was an insurmountable obstacle no longer is," says Edmiston. No wonder "publishing executives say they are more confident they will be able to work with Apple to find out who their iPad readers are."
Such a high opt-in percentage is attributed to the trust customers have in the App Store.
Read More [via MacRumors]