Sprint iPhones Sell Better at Big-Box Retailers Than at Apple Stores

Sprint iPhones sell better at big-box retailers than at Apple Stores, according to a new study by Consumer Intelligence Research Partners.

"Sprint is really suffering from being third to the dance," CIRP partner Michael Levin told AllThingsD. "At the Apple Store and other carrier-agnostic retailers, there is still very little switching, and Sprint just doesn't have enough existing customers walking through the door. … AT&T's installed base of iPhone customers and Verizon's huge, satisfied customer base are proving a barrier to Sprint growing its market share."

Check out the chart below for a breakdown of sales by type and channel.


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