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Sprint iPhones Sell Better at Big-Box Retailers Than at Apple Stores

Sprint iPhones Sell Better at Big-Box Retailers Than at Apple Stores

Posted June 26, 2012 at 2:37pm by
Sprint iPhones sell better at big-box retailers than at Apple Stores, according to a new study by Consumer Intelligence Research Partners.

"Sprint is really suffering from being third to the dance," CIRP partner Michael Levin told AllThingsD. "At the Apple Store and other carrier-agnostic retailers, there is still very little switching, and Sprint just doesn't have enough existing customers walking through the door. … AT&T's installed base of iPhone customers and Verizon's huge, satisfied customer base are proving a barrier to Sprint growing its market share."


Check out the chart below for a breakdown of sales by type and channel.

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Sprint iPhones Sell Better at Big-Box Retailers Than at Apple Stores
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Comments (1)
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Al
Al - June 26, 2012 at 7:24pm
Don't you worry Sprint, because the way Verizon is trying to cheat old customers out of their old data plans with the unveiling of the new iPhone, there will be a lot of new customers going their way, me being one of them.
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