BlackBerry Announces 'Trade-Up' Program for iPhone Owners

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Posted November 25, 2014 at 7:16pm by Shalom Levytam

BlackBerry has announced a 'trade-up' program for current iPhone users interested in purchasing the BlackBerry Passport.

BlackBerry is launching the BlackBerry Passport Trade-Up Program, aimed at iPhone users that want to convert to the new BlackBerry Passport. For a limited time, starting December 1, Apple iPhone users can upgrade to a BlackBerry Passport and get up to $400 USD/CAD back on their iPhone, plus an additional $150 USD ($200 CAD) from BlackBerry.

Eligible customers will receive amounts back via a Visa Prepaid Card to be sent by mail following receipt of a qualifying Apple iPhone and a valid proof of purchase of a BlackBerry Passport. The promotional value is based upon the condition and model of the Apple iPhone traded in. New BlackBerry Passports must be purchased on or from ShopBlackBerry.com or purchased from, shipped from and sold by Amazon.com after December 1, 2014 to qualify for the BlackBerry Passport Trade-Up program. Additional terms, conditions and limitations apply.

The BlackBerry Passport Trade-Up program runs from December 1, 2014 to February 13, 2015 and is available in North America only. Current qualifying iPhone models include the iPhone 4S, 5, 5C, 5S, and 6. For additional information on this program and to get an estimate of your current iPhone’s value, you can visit tradeup.blackberry.com.

BlackBerry Announces 'Trade-Up' Program for iPhone Owners

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Iorek - November 26, 2014 at 2:29pm

Seriously... How much w ee d a marketing team needs to smoke continuesly for 2 months to come up with such an embarrassing idea? I mean, even the Chinese brand "Blue" makes better phones than them, and I am not saying they make good devices. They should have taken advice from Kyocera years ago: couldn't make it to electronics? Dawn! Couldn't make it to cell phones market? Let's reinvent ourselves and make: KNIVES! Piece of advice: Kyocera is making profit with no b u ll s***t junky ideas

erm - November 26, 2014 at 4:33am

why would i downgrade my jailbroken 5S for this underpowered shit? can it even play asphalt 6 properly?

gamerscul9870 - November 26, 2014 at 4:25am

A dead company that now wants to sell out for the top phones. Go figure. The time is nigh.

Bill - November 26, 2014 at 4:14am

This is it. Blackberry is dead after this.... Or it's market will drop to 0.0001%

Mike - November 26, 2014 at 2:26am

Only and only if I get $500 for my 3Gs. Sounds reasonably fair I'll say.

zetaprime - November 26, 2014 at 1:40am

Trade down would be more like it.

iPhone 3G for trade - November 26, 2014 at 12:04am

I'd trade my 3G for the coaster. It's only fair.

David - November 25, 2014 at 9:56pm

Lol. "Trade up". Haha

nufan - November 25, 2014 at 9:20pm

it's a business scam, blackberry buying the iphone 6 and using it for themselves or sell it for profit

iDood - November 25, 2014 at 9:00pm

Trade up? More like downgrade.

ikdo - November 25, 2014 at 8:21pm

Dey cud sell the iPhones on ebay for a profit!!! Anything to improve cashflow.

landro - November 25, 2014 at 8:13pm

Boy do they have a different understanding of the word upgrade

tng - November 25, 2014 at 8:13pm

I checked out the phone. It's so square you can hold it with one hand. The biggest advantage Blackberry had was the fast calling and Email response..they took that out to allow apps to work better for the phone. Trade DOWN...Laughable down!!

SpikeyMikey - November 25, 2014 at 7:32pm

Trade up? They're having a laugh - Trade very sideways - that's rich!