Like always, it's probably a clue to one of the new features... most likely being the better camera. The little slogan says it all. "See you on the 7th" (iPhone)
SayingWhatEveryonesThinking - August 29, 2016 at 6:30pm
I like it. The "circles of confusion" of the top of the Apple logo, with the invitation "see you on the 7th" to get clarity. Hints of the new space black color, and notice there's no headphone jack in the artwork. Well done.