iClarified - 2016-10-27 11:24:05
Thank you for coming!
iClarified - 2016-10-27 11:23:57
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Invites press to check out the demo area.
iClarified - 2016-10-27 11:23:45
Cook thanks everyone at Apple who worked on the new devices
iClarified - 2016-10-27 11:21:32
Tim Cook: New ad
iClarified - 2016-10-27 11:20:42
You can order the new MacBooks today. Touch Bar models ship in 2-3 weeks.
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So there will be three models of the MacBook Pro. 13-inch with function keys, 13-inch with Touch Bar, and 15-inch with Touch Bar.
iClarified - 2016-10-27 11:18:44
The 13-inch MacBook Pro is smaller than the current 13-inch MacBook Air.
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We're making a model of the 13-inch MacBook Pro with traditional function keys.
iClarified - 2016-10-27 11:16:52
MacBook Air 13-inch will continue to be offered.
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up to 10 hours of battery life in the 13-inch and 15-inch
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iClarified - 2016-10-27 11:11:33
New introduction video to the MacBook Pro featuring Jony Ive.
iClarified - 2016-10-27 11:11:09
Microsoft is updating its Office suite with complete support for Touch Bar. Pixelmator, Sketch, Davinci Resolve, and others are also working on Touch Bar support.
iClarified - 2016-10-27 11:10:25
Phil Schiller: He was using both hands simultaneously on Touch Bar. It supports up to ten simultaneous inputs.
iClarified - 2016-10-27 11:09:46
An update to DJay Pro is coming later this year.
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iClarified - 2016-10-27 11:06:44
The Touch Bar enables next generation DJ software.
iClarified - 2016-10-27 11:06:30
Algoriddim CEO Karim Morsy is up to demo DJay.
iClarified - 2016-10-27 11:05:33
Photoshop update should arrive before the end of the year.
iClarified - 2016-10-27 11:03:24
Touch Bar lets you do more in full screen mode.
iClarified - 2016-10-27 11:02:55
Shortcut for 'Place' command.
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Resize brush size on Touch Bar.
iClarified - 2016-10-27 11:01:09
This new MacBook Pro and Photoshop are made for each other.
iClarified - 2016-10-27 11:00:55
Phil Schiller is back. Next we want to show you a product that our customers know and love.
2. Adobe Photoshop
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New Touch Bar lets you see entire timeline. Shows you exactly where you are in the project. It's fully interactive. Drag to move through project. Tap to jump to section. Zoom in for a closer look.
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Three examples of professional applications being used on the new MacBook Pro.
1. Final Cut Pro
iClarified - 2016-10-27 10:55:40
Brand new LG display for MacBook. LG ultrafine 5K display. MacBook can drive two 5K displays.
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Any one of the four powers can be charging port. Each port can be power, thunderbolt, USB, DisplayPort, HDMI, or VGA.
iClarified - 2016-10-27 10:54:01
Four Thunderbolt 3 ports
40Gb/s of bandwidth
10Gb/s USB 3.1 Gen 2
Display Port 1.2
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13-inch MacBook Pro
Intel Core i5/i7
Intel Iris Graphics: 64MB eDRAM, up to 2x faster
Superfast SSD: up to 3.1GB/s, up to 2x faster
103% faster at gaming
76% faster at video editing and 3D graphics
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All new speaker design
2x dynamic range
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Radeon Pro
14nm GPU
Polaris achitecture
Up to 4GB RAM
Superfast SSD
iClarified - 2016-10-27 10:50:49
iClarified - 2016-10-27 10:49:18
Phil Schiller is back up.
iClarified - 2016-10-27 10:42:40
Craig is demonstrating contextual controls in Mail.
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You can access your brightness, audio, Siri, music controls and more from the Touch Bar. You can still access function keys from the Touch Bar.
iClarified - 2016-10-27 10:41:15
Getting started on your Mac has never been easier. Now I can take my finger and rest it on the Touch ID sensor.
iClarified - 2016-10-27 10:40:38
Craig is up to demo the Touch Bar.
iClarified - 2016-10-27 10:40:24
Touch ID is supported by new Apple T1 Chip that features secure enclave. Touch ID integrated into Power button.
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Also integrated next to Touch Bar is Touch ID.
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Touch Bar responds to software you are using.
iClarified - 2016-10-27 10:38:34
Function keys replaced with new 'Touch Bar': Retina Display, Multi-Touch, Responds to Gestures
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Function keys have been used for over 45 years.
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What are team has done in the area where function keys used to exist is remarkable.
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Keyboard is all-new butterfly switch mechanism. 2nd generation. More responsive and gives greater sense of keyboard travel.
iClarified - 2016-10-27 10:35:50
New Force TouchPad. 2x larger than previous generation.
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weighs 4 pounds.
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15-inch MacBook Pro is 15.5mm thick. 14% thinner. 20% less volume.
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weights just 3 pounds.
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23% smaller in volume.
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13-inch is 14.9mm thick.
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It is the new gold standard in notebook computers. It comes in 13-inch and 15-inch sizes in silver and space gray. It is the thinnest and lightest MacBook Pro we have ever made.
iClarified - 2016-10-27 10:33:21
Made of aluminum it is metal on all sides.
iClarified - 2016-10-27 10:33:11
Phil Schiller is up to introduce the new generation MacBook Pro.
iClarified - 2016-10-27 10:32:52
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And there is the leaked OLED touch bar!
iClarified - 2016-10-27 10:32:22
Video is about to introduce the new MacBook.
iClarified - 2016-10-27 10:31:18
Cook is running through the features of MacBooks over the past 25 years.
iClarified - 2016-10-27 10:30:28
The PowerBook defined the modern notebook for its time.
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This week happens to be huge week in the history of the Mac and the history of Apple. This week marks the 25th anniversary of the Mac notebook.
iClarified - 2016-10-27 10:29:13
Cook is running over the new features that macOS Sierra introduced including Siri.
iClarified - 2016-10-27 10:28:38
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The next thing we'd like to talk about is something dear to all of us at Apple, and that is the Mac.
iClarified - 2016-10-27 10:27:04
There is really no reason to watch TV anywhere else.
iClarified - 2016-10-27 10:26:52
Tim Cook: TV app is coming via software update before the end of the year.
iClarified - 2016-10-27 10:25:18
You can also tell Siri that you want to watch a game and it will automatically launch it from the appropriate app.
iClarified - 2016-10-27 10:24:11
Today Siri is making it easier than ever to watch the live content you want. Now you can say things like "watch CBS news".
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TV app works with Siri.
iClarified - 2016-10-27 10:21:56
Store tab lets you purchase more content or subscribe to new content apps.
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Library has iTunes purchases and rentals all in one place.
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Watch Now opens the corresponding app and launches the episode.
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Swipe down for suggestions on what to watch. Browse by category or hand curated collections.
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The next episode is right there ready for you to start. Up Next shows the newest episode once its available.
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Watch Now tab has all the TV Shows that you currently viewing from across all your apps.
iClarified - 2016-10-27 10:18:28
Jen is up to talk about the new TV app.
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It will completely change how you watch TV with your Apple TV as well as your iPhone and iPad.
iClarified - 2016-10-27 10:17:53
Today we're announcing a new app and we simply call it TV.
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We want the Apple TV to be the one place to access all of your television.
iClarified - 2016-10-27 10:17:22
With Siri and Universal Search we made it easy to search across your apps. Universal Search is just the beginning for us.
iClarified - 2016-10-27 10:16:57
Tim Cook: This is a great example of the power of Apple TV.
iClarified - 2016-10-27 10:16:36
Twitter app will offer election night coverage from BuzzFeed.
iClarified - 2016-10-27 10:15:33
iClarified - 2016-10-27 10:15:23
Twitter is up to demonstrate Twitter timeline alongside live video.
iClarified - 2016-10-27 10:14:38
There is a new category of apps coming..
iClarified - 2016-10-27 10:13:13
Minecraft is coming to the Apple TV before the end of the year.
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2000 games.
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We believe the future of TV is apps. In just a year we now have 8000 apps.
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Starting with Apple TV.
iClarified - 2016-10-27 10:11:45
Tomorrow Apple Watch Nike is available
iClarified - 2016-10-27 10:11:10
watchOS 3 makes the watch experience so much simpler and faster.
iClarified - 2016-10-27 10:10:43
Japan also got transit directions.
iClarified - 2016-10-27 10:10:03
Also this week, Apple Pay kicked off in Japan with iPhone 7 and the Apple Watch Series 2.
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Earlier this week we shipped an update to iOS 10, iOS 10.1. Perhaps the best feature is portrait mode for the iPhone 7 Plus.
iClarified - 2016-10-27 10:08:02
The reviews are in for iOS 10 and it's official, iOS 10 is awesome a 5 out of 5.
iClarified - 2016-10-27 10:07:31
Cook says 400 million Memories have been viewed and enjoyed by iPhone users.
iClarified - 2016-10-27 10:07:05
iPhone 7 takes incredible photos but it's not just about taking great photos. The fun is going back and sharing them with your friends and family.
iClarified - 2016-10-27 10:06:00
We've got some great new products to share with you this morning and I'd like to start this morning with a few updates. Beginning with iPhone.
iClarified - 2016-10-27 10:05:02
Today we're launching a new accessibility website. It's all about the accessibility features we've designed an built into our products.
iClarified - 2016-10-27 10:04:29
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Tim Cook is on stage.
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A video highlights Apple's accessibility features.
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We are getting started!
iClarified - 2016-10-27 10:00:50
We will be providing coverage of Apple's October 2016 'hello again' Mac event keynote beginning Thursday, October 27th at 10:00am PST / 1:00pm EST.
Apple is rumored to be unveiling a new MacBook Pro with a Magic Toolbar, an updated MacBook Air, a new TV guide app, and more!
Don't forget, you can also follow iClarified on Twitter, Facebook, Google , or RSS for updates.