May 23, 2024
Mac Shipments Down 40.5% Last Quarter [Report]

Mac Shipments Down 40.5% Last Quarter [Report]

Posted April 10, 2023 at 4:10pm by iClarified
Weak demand, excess inventory, and a worsening macroeconomic climate contributed to a global reduction in PC shipments of just 56.9 million units last quarter, down 29% year over year, reports IDC.

The preliminary results also represented a coda to the era of COVID-driven demand and at least a temporary return to pre-COVID patterns. Shipment volume in 1Q23 was noticeably lower than the 59.2 million units shipped in 1Q19 and 60.6 million in 1Q18.

"Though channel inventory has depleted in the last few months, it's still well above the healthy four to six week range," said Jitesh Ubrani, research manager for IDC's Mobility and Consumer Device Trackers. "Even with heavy discounting, channels and PC makers can expect elevated inventory to persist into the middle of the year and potentially into the third quarter."


Mac Shipments Down 40.5% Last Quarter [Report]

According to IDC, Apple saw a decline of 40.5% in shipments last quarter. That's worse than all other manufacturers including Lenovo at -30.3%, HP at -24.2%, Dell at -31%, and ASUS at -30.3%. Apple's market share dropped from 8.6% in Q1 2022 to 7.2% in Q1 2023; however, it still holds on to fourth place above ASUS at 6.8%.

IDC says growth in the PC market may return at the end of the year as the economy is expected to improve and users consider an upgrade to their older devices.

"By 2024, an aging installed base will start coming up for refresh," said Linn Huang, research vice president, Devices and Displays at IDC. "If the economy is trending upwards by then, we expect significant market upside as consumers look to refresh, schools seek to replace worn down Chromebooks, and businesses move to Windows 11. If recession in key markets drags on into next year, recovery could be a slog."


More details in the full report linked below...

Read More


Mac Shipments Down 40.5% Last Quarter [Report]
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