Roku's 55-inch Select Series 4K Smart TV is on sale today for just $278, marking a 21 percent discount off its regular $349.99 price.
The television features a 4K display with HDR10 support for improved color and contrast. For Apple users, built-in AirPlay makes it easy to stream videos, photos, and music directly from an iPhone, iPad, or Mac to the big screen. It also integrates with Apple Home, enabling Siri voice control alongside support for Alexa and Google Assistant.
Running Roku OS, the TV provides access to a wide range of streaming apps. This includes the newly rebranded Apple TV app, allowing subscribers to watch Apple Originals and upcoming exclusive Formula 1 coverage without the need for an external streaming device.
Hardware highlights include a voice remote with a built-in lost remote finder that plays a sound to help locate it. Additional features include Bluetooth headphone mode for private listening and a slim, frameless bezel design.