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Apple has shared an official trailer for the 'USHER: 30 Years in the Making' Super Bowl LVIII Halftime Show.

Early reviews of the new HomePod 2 have surfaced ahead of its release this week.

Apple announced new AirPods Pro 2 wireless earbuds today featuring a new H2 chip, personalized spatial audio, 2x noise cancellation, improved transparency mode, and more.

Apple Watch delivered its best-ever Q3 performance, with a 7% YoY increase in shipments, according to a new report.

Apple has countersued Epic Games for breach of contract and commission theft.

Apple's new 13-inch M3 MacBook Air is on sale for just $999 today, its lowest price ever.

Apple has shared a new Star Wars themed ad for the iPhone 15, entitled 'Find Your Friends'.

Apple has released an update to Final Cut Pro with numerous new features including automatic timeline scroll, improved object tracking, faster exports, and more.

Apple has released a new ad for its upcoming Vision Pro headset entitled, 'Get Ready'.

A new report claims that Apple will introduce a new 512GB storage tier and support for the Apple Pencil when it debuts new iPhones next month.

Apple CEO Tim Cook has been spotted testing a prototype glucose monitor that attaches to the Apple Watch.

Apple has released a new wallpaper to celebrate the opening of its Gangnam Store in South Korea.

Apple has launched new 'Today at Apple' classes at its retail stores around the world.

Apple has officially released macOS Sonoma 14.4.1 for Mac.

Apple has reduced the price of MLS Season Pass for the remainder of the 2024 season.

Apple has released Xcode 15 Beta 5 and visionOS 1 Beta 2 Simulator Runtime to developers.

The new Apple TV 4K is now available to pre-order on Amazon.com.

Apple has posted a new ad in the 'Just text them the money' series for Apple Pay Cash.

Apple has stopped signing iOS 17.3, preventing users from being able to downgrade or restore to that firmware version.

Apple has seeded tvOS 17.1 Release Candidate for Apple TV to developers for testing.

Early reviews of Apple's new M2 and M2 Pro Mac mini have been posted ahead of its release tomorrow.

Apple's AirPods Max headphones are back on sale for $99.01 off today!

Apple and Amazon are near an agreement to bring Amazon's Video app to the Apple TV.

A large selection of official Apple cases for the iPhone XS/Max and iPhone 11/Pro/Max are on sale today for up to 49% off.

EU antitrust chief Margrethe Vestager is set to meet with Apple CEO Tim Cook in the United States next week.

New footage out of China shows that Foxconn's industrial park in Nanning has been largely abandoned as Apple shifts production out of the country.

Apple has announced the launch of HomePod and HomePod mini in Malaysia and Thailand.

Apple has unveiled a new Tower Theatre retail store in downtown Los Angeles.

Apple has stopped signing iOS 17.2, preventing users from being able to downgrade or restore to that firmware version.

Apple is entering a new paradigm, according to Loup Ventures analyst Gene Munster. The analyst calls this paradigm 'Apple as a Service' and believes it will bode positive for the company's multiple.

Apple has released visionOS 1.1.1 for the Vision Pro headset.

Apple has shared two new ads for Mac entitled, 'Charged' and 'Powered'.

Apple has announced iPadOS 17 for iPad featuring a redesigned Lock Screen and interactive widgets, intelligent new features in PDFs and Notes, an all-new Health app, and updates to Messages, FaceTime, and Safari.

Apple's annual Apple Worldwide Developers Conference (WWDC) kicks-off Monday, June 12, 2016 with a keynote at 10am PT / 1pm ET.

Apple has posted three new 'Close Your Rings' ads for the Apple Watch.

Apple has seeded watchOS 10 beta 8 to developers for testing.

Apple has been working on new software for its upcoming mixed reality headset that will include gaming, fitness, and collaboration tools, new versions of existing iPad features, and services for watching sports.

Managers from Porsche travelled to the United States late last year to meet with Apple and discuss possible joint projects.

Amazon is discounting the new Apple Watch Ultra 2 by $50 off for its Prime Big Deals Day sale today.

Apple has released the third beta of macOS Sonoma 14.1 to developers for testing.

Apple has released iOS 17.1 beta 3 and iPadOS 17.1 beta 3 to developers for testing.

Apple has added FLAC audio support to the new iPhone X, iPhone 8, and Apple TV 4K; as well as, the iPhone 7.

Apple has posted an ad for its new Cellular Apple Watch Series 3 highlighting its ability to stream 40 million songs from Apple Music.

Apple has officially announced that its WWDC 2020 keynote will take place on June 22 at 10am PDT.

Apple has shared the official trailer for the fourth season of 'Trying'.

The new Apple Watch Ultra 2 is on sale today for $25 off.

Apple is preparing to launch two new AirPods models with production to start in May.

Apple's new AirPods Pro 2 with USB-C charging port are back on sale for just $189.99 today!