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Apple has hired former head of Amazon's Fire TV as vice president of Apple TV marketing.

Apple today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products.

Apple may be switching to a G/F (glass-film) touch solution for the Apple Watch following poor yield rates for TOL touch panels.

Apple Arcade has announced over twenty content updates and the release of new games including Tamagotchi Adventure Kingdom, Cornsweeper, and Blackjack by MobilityWare+.

Apple is planning to announce various new AI features at its Worldwide Developers Conference in in June.

Apple has posted two new Apple Music ads for the Brit Awards entitled, 'Best British Male' and 'Best British Female'.

Apple has announced an update to its Apple News Format and a major revision to the Design Tutorial that helps you create articles to showcase your content on Apple News.

Check out this teaser video Apple has shared for its new campus dubbed 'Apple Park'.

Apple has officially unveiled Apple Watch Series 2, it's next generation smartwatch that is water resistant to 50 meters for swimming and has built-in GPS for running.

Apple has patented a wearable power apparatus that can be attached to or at least partially embedded within the band of an Apple Watch.

Apple has posted an official trailer for its upcoming 'Carpool Karaoke' series which will soon be available on Apple Music.

Apple has released macOS Sonoma 14.3 beta 2 to developers for testing.

Apple has seeded the second beta of watchOS 10.3 beta to developers for testing.

Apple has released the second beta of iOS 17.3 and iPadOS 17.3 to developers for testing.

Apple has added 21 new high resolution screen savers for the Apple TV.

Apple has seeded the third beta of tvOS 17.3 to developers for testing.

Apple has posted a new Apple Watch Series 2 - Close Your Rings ad entitled, 'Catch, Swim, Play'.

EU antitrust chief Margrethe Vestager is set to meet with Apple CEO Tim Cook in the United States next week.

An early prototype of Apple's MagSafe Charger has surfaced online.

Apple has released a security update for its Magic Keyboard that prevents an attacker from being able to exploit its Bluetooth connection.

Apple has started sending out 'batterygate' settlement payments to iPhone users that filed a claim in the class action lawsuit against the company.

A Chinese government forensic institute says it has successfully cracked Apple's AirDrop feature in order to identify anonymous senders.

Apple has stopped signing iOS 17.2, preventing users from being able to downgrade or restore to that firmware version.

Apple is rumored to be working on a second generation Apple Pencil which would magnetically attach to the iPad.

Apple has seeded tvOS 10.2 beta 2 to developers for testing.

Apple is reportedly planning to introduce at least one new Apple Watch model with a 'new look' next year.

Apple has shared the official trailer for 'The Dynasty: New England Patriots,' a 10-part documentary that offers a behind the scenes look at the rise of team.

OtterBox has announced a new line of cases featuring a material that feels like leather but is made from nopal cactus.

Apple has pulled the iOS 17.3 beta 2 software update following numerous reports that the release is bricking iPhones.

Apple executive Tang Tan, who heads up the iPhone and Apple Watch Product Design teams, is reportedly leaving the company in February to work on an artificial intelligence project for Jony Ive and Sam Altman.

The Apple Original Film 'Killers of the Flower Moon' will premiere globally on Apple TV+ on January 12, 2024, following its global theatrical run.

Another rumor has corroborated reports of a major change to Apple Watch next year, making current bands incompatible with the next generation smartwatch.

Apple has released tvOS 10.1.1 for the Apple TV.

Apple has seeded the second beta of tvOS 17.3 to developers for testing.

The Apple iPad 10 is back on sale today for just $349.

Apple has announced a season five renewal for 'Slow Horses', its popular spy drama starring Gary Oldman.

Apple has posted a new ad for the Apple Watch Series 2.

The official Apple FineWoven Case with MagSafe for the iPhone 15 is on sale for 57% off today.

Quanta will reportedly manufacturer Apple's next generation Apple Watch.

Apple continued its dominance of the premium smartphone market in 2023, according to a new report.

Apple has updated its Apple Store app with rich notifications and the ability to buy accessories from the Apple Watch.

Apple has posted a new ad in its latest series of Apple Watch ads entitled, 'Go Swim'.

The new Apple Watch Series 9 is on sale for just $289 today.

Apple has announced that free Hour of Code Workshops will be offered December 5 through 11 at every Apple Store.

Apple has announced that subscribers to Apple News+ now have access to sports journalism from The Athletic.

Japan is preparing legislation that would require Apple and Google to allow outside app stores and alternate payment methods on their mobile operating systems.

Apple has posted two new ads for the Apple Watch entitled, 'Go Surf' and 'Go Ride'.

Apple is reportedly planning to introduce a new Apple Watch Ultra with a larger 2.12-inch Micro LED display in 2026.