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Apple has released macOS Sonoma 14 beta 4 to developers for testing.

Apple has spent $38 million advertising the Apple Watch on television since its March 9th event.

Apple has posted three new Apple Watch ads: Rise, Up, and Us.

Apple is building Apple Watch shops in luxury department stores that attract customers who may be interested in purchasing the high-end gold Edition models of its smartwatch.

Apple has announced the grand openings of Apple Watch shops in France, Japan, and the U.K.

US smartphone shipments declined 24% year over year in the second quarter of 2023, according to a new report.

This handy mockup lets you visualize what the bands from the Stainless Steel Apple Watch collection would like on the aluminum Apple Watch Sport.

In an exclusive Q&A with Fast Company, Apple CEO Tim Cook discusses the upcoming Apple Watch, how Steve Jobs informs Apple's future, and how Apple lives "outside the box."

Apple has barred felons from working on the construction of Apple Campus 2.

Apple is expected to sell 1 million units of its new Apple Watch on launch weekend.

Apple and HBO teamed up today to announce HBO NOW, a standalone HBO service that does not require a cable or satellite subscription

Apple has stopped selling the Jawbone Up and Nike+ FuelBand fitness bands ahead of the launch of Apple Watch.

Apple has shared a new 'Pillars of Foundation' video that takes a closer look at some female key characters of the show.

Apple has posted a few new guided tours of the Apple Watch to its website.

Check out this new sale on Apple accessories that offers up to 86% off popular items.

Apple has announced that it's time for developers to submit their Apple Watch apps to the App Store.

Images of a new Apple Wireless Keyboard with backlight have been spotted on the online Apple Store.

Apple has officially released iOS 16.6 and iPadOS 16.6 for download.

Apple has seeded watchOS 9.6 Release Candidate to developers for testing.

Apple is planning to use 3D printed parts in its next generation Apple Watch Ultra.

Apple is making Apple Pay decals available to businesses that support the mobile payment method.

Apple is inviting users to watch its WWDC 2023 keynote stream which will take place on June 5 at 10am PT.

A four pack of Apple AirTag trackers are on sale today for just $84.99!

Apple has posted a teaser trailer for the third season of 'The Morning Show', starring and executive produced by Reese Witherspoon and Jennifer Aniston.

Apple has announced new 'Beats Studio Pro' over-ear wireless headphones.

Apple may offer personalized engraving services for the Apple Watch just like it does for the iPod and iPad.

An inside look at the top secret health lab where Apple has been gathering fitness data for the Apple Watch.

Apple has shared the official trailer for season two of 'Invasion', its science fiction drama series that follows an alien invasion through different perspectives around the world.

Apple has officially released macOS Ventura 13.5 for Mac computers.

Apple has announced 'La Maison', a new 10-episode one-hour family drama set within a contemporary French iconic fashion house.

Apple has seeded tvOS 16.6 Release Candidate to developers for testing.

Apple has released iOS 16.6 Release Candidate and iPadOS 16.6 Release Candidate to developers for testing.

Apple is likely to launch new M3 Macs in October, following the launch of its new iPhone and Apple Watch models.

Apple has released iOS 8.2 for the iPhone, iPad, and iPod touch featuring support for the Apple Watch.

Apple has released an Apple TV firmware update alongside iOS 8.2.

Apple has released the first public betas of iOS 17 and iPadOS 17 for download.

Apple has reportedly ordered the production of five to six million Apple Watch units during the first quarter of 2015.

Apple has announced a new four-part documentary series, 'Wanted: The Escape of Carlos Ghosn.'

New details have emerged on Apple's plans to integrate Beats into iOS, iTunes, and Apple TV.

The new Eufy Security 'SmartTrack Card' with Apple Find My support is on sale for 43% off today!

The Apple Watch Series 8 is on sale for an all-time low price of $279.99 today.

Apple has announced new health features for iOS 17, iPadOS 17, and watchOS 10.

Apple is giving developers early access to the Apple Watch in a secret lab at its headquarters in Cupertino, California.

Apple has released macOS Ventura 13.5 Release Candidate to developers for testing.

Apple has released the first public beta of macOS Sonoma 14 for download.

Apple is reportedly targeting an early April launch date for the Apple Watch.

The gold being used in the Apple Watch Edition model is reportedly scratch-resistant.

Apple has updated the Apple TV with an 'Apple Events' channel to offer live streaming of today's media event.