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Apple has released a new extended version of its AirPods Pro 3 commercial starring Vini Jr., letting viewers hear the full soundtrack behind the World Cup ad.

Follow iClarified's live blog of Apple's WWDC 2026 keynote as Apple unveils the latest updates to Siri, Apple Intelligence, iOS 27, macOS 27, and more.

Apple has released a short behind-the-scenes video showing the practical effects and props used to film the MacBook Neo introduction ad.

Apple shares a behind-the-scenes video exploring how Titan X was created for 'Monarch: Legacy of Monsters,' from concept art to final visual effects.

Apple has posted a WWDC video showcasing a local AI stack for Mac that enables agentic workflows without cloud APIs, using MLX, Xcode 27, and distributed inference.

Go behind the scenes of F1 The Movie on Apple TV. Watch how the crew filmed Brad Pitt during a live Grand Prix at Silverstone with military precision.

Go behind the scenes of Apple TV's 'Pluribus' with Vince Gilligan and Rhea Seehorn to see how they built a massive 747 set and filmed the hive mind.

Apple has confirmed the full list of devices compatible with Apple Intelligence and Siri AI across iPhone, iPad, Mac, Vision Pro, and Apple Watch.

Download the official WWDC 2026 wallpaper for your iPhone, iPad, and Mac. Get high-resolution crops of Apple's glowing iOS 27 Siri teaser artwork here.

TikTok has just launched a new app for photo posts called 'TikTok Notes'.

Apple CEO Tim Cook says Mac mini, Mac Studio, and MacBook Neo supply constraints will continue, with some models taking months to reach balance due to strong demand.

Download the official macOS 27 Golden Gate wallpaper unveiled at WWDC 2026. Get Apple's new desktop background in native 4480×3088 resolution or 4K.

Apple has shared a 'Behind the Mac' look at editing the second season of its popular 'Severance' series for Apple TV+.

Apple has shared a behind the scenes look at the The Making of 'Someday,' a film by Spike Jonze.

Apple has posted a new ad entitled, 'Behind the Music. Behind the Mac'.

Despite its efforts with Apple Intelligence, internal studies show Apple's artificial intelligence is more than two years behind rivals.

Apple has released an 'Inside Apple Intelligence and Xcode' special presentation, detailing Xcode 27 agentic coding, Siri App Intents, Foundation Models, Core AI, MLX, and more.

Apple has released the second developer beta of macOS 27 Golden Gate, bringing further testing for Siri AI and Liquid Glass interface refinements.

Apple has posted two new 'Behind the Mac' ads.

Mac mini and Mac Studio inventory is drying up as demand for running local AI agents rises and memory shortages delay custom configurations.

Apple has posted a teaser for a new Behind the Mac short film featuring 'Skywalker Sound'.

Google has released AI Edge Gallery for Mac with support for Gemma 4 12B, alongside the AI Edge Eloquent dictation app that runs entirely on-device.

Apple is adding new features across Maps, Find My, Wallet, Podcasts, iCloud, Music, and Fitness+ this fall, with developer betas available now.

Apple today announced the new Mac Studio, featuring M4 Max and M3 Ultra chips.

Apple has posted a new 'Behind the Mac' series of ads featuring individuals who use their Macs to create.

Apple has shared a behind the scenes look at the making of its new Vision Pro headset.

Apple has shared a behind the scenes look at the making of its 2023 holiday film, 'Fuzzy Feelings'.

Apple has posted a new Behind the Mac ad entitled, 'Made in Canada'.

Apple has shared a behind the scenes look at its 'Hannah Waddingham: Home for Christmas' holiday special.

Apple has confirmed the full list of Mac models compatible with macOS 27 Golden Gate. See every supported Mac and Apple Intelligence requirements.

Apple has shared a behind the scenes look at how it filmed the 'Scary Fast' special event with iPhone 15 Pro Max.

Watch the official trailer for 'Lucky,' Apple's new crime drama starring Anya Taylor-Joy. The series premieres July 15 on Apple TV+.

Apple has officially discontinued the Mac Pro and confirmed it has no plans for future models. The Mac Studio now serves as Apple's flagship pro desktop.

Apple has posted a new Behind the Mac video featuring Grammy award winner James Blake.

Apple has released macOS Tahoe 26.5.1 to address a bug causing unexpected shutdowns on M5 Macs using content-filtering network extensions.

Apple has reportedly fallen further behind in its effort to produce a 5G modem that could replace Qualcomm's modem chip for the iPhone.

Apple has posted a new 'Behind The Mac' video that celebrates International Women's Day.

Apple's decision to discontinue the Mac Pro was set in motion in 2022, but the company waited for domestic Mac mini production to avoid political fallout.

Apple is no longer listing the 256GB Mac mini on its store, removing the $599 option and leaving $799 as the new starting price.

Apple has posted a new Behind the Mac video entitled, 'Test the Impossible'.

Apple topped the EU smartphone market in Q4 2023 after ranking behind Samsung for the last seven quarters, according to a new report.

Apple has introduced Siri AI with personal context, onscreen awareness, web knowledge, Visual Intelligence, and writing tools.

Apple has shared a new Behind the Mac film entitled, 'Skywalker Sound'.

Apple has fallen to a distant third place in the US podcasts market with YouTube and Spotify surging ahead in popularity.

Apple has posted two new 'Behind the Mac' videos featuring James Blake and Tyler Mitchell.

Apple is behind schedule on the new iPhone 14 Pro Max but it's still under control, according to a new report.

Perplexity has launched Personal Computer, a native Mac expansion that brings AI agents to your desktop to automate tasks across local files, apps, and the web.

Google has announced a massive update to its Gemini AI platform, bringing a redesigned iOS interface and an always-on background agent to the Mac.