SEARCH RESULTS / apple posts behind mac ad video

Apple shares a behind-the-scenes video exploring how Titan X was created for 'Monarch: Legacy of Monsters,' from concept art to final visual effects.

Google is testing a Gemini app for Mac with Desktop Intelligence, letting it access screen context and integrate with apps for more personalized responses.

Go behind the scenes of F1 The Movie on Apple TV. Watch how the crew filmed Brad Pitt during a live Grand Prix at Silverstone with military precision.

Go behind the scenes of Apple TV's 'Pluribus' with Vince Gilligan and Rhea Seehorn to see how they built a massive 747 set and filmed the hive mind.

Apple has released the official trailer for 'Outcome,' a new dark comedy directed by Jonah Hill and starring Keanu Reeves, premiering April 10 on Apple TV.

Apple's iPhone sales jumped 23% in China even as the overall smartphone market declined, highlighting its growing advantage over Android rivals.

Apple has acquired MotionVFX, the developer behind popular visual effects plugins and tracking tools used by Final Cut Pro video editors.

TikTok has just launched a new app for photo posts called 'TikTok Notes'.

Apple's $599 MacBook Neo looks like a bargain, but there's a catch. Here are five major trade-offs you should know before buying.

Apple has shared a 'Behind the Mac' look at editing the second season of its popular 'Severance' series for Apple TV+.

Apple is reportedly preparing a new 'Ultra' hardware tier, with premium devices planned across the iPhone, Mac, AirPods, and other product lines.

Apple today announced the new Mac Studio, featuring M4 Max and M3 Ultra chips.

Apple has shared a behind the scenes look at the The Making of 'Someday,' a film by Spike Jonze.

Apple's first touchscreen MacBook Pro arrives in 2026 with OLED and touch support, but Apple won't merge the Mac and iPad.

Apple confirms Mac mini will be produced at a new Houston factory later this year as it expands U.S. manufacturing operations.

Despite its efforts with Apple Intelligence, internal studies show Apple's artificial intelligence is more than two years behind rivals.

Here are direct links to download Apple's macOS Tahoe installer for your Mac.

Tim Cook reflects on Apple at 50, discusses AI privacy, and shuts down exit rumors in a new Good Morning America interview.

Apple will buy 100 million chips from TSMC's Arizona plant and plans to assemble the Mac mini in Texas as part of its U.S. expansion.

Apple has posted a new ad entitled, 'Behind the Music. Behind the Mac'.

Reviews say Apple's $599 MacBook Neo delivers great value, solid everyday performance, and a premium design at a surprisingly low price.

OpenAI has released the Codex app for macOS, a new desktop tool that lets developers run multiple AI coding agents in parallel with built-in git isolation.

Apple's first foldable iPhone could become the most expensive iPhone ever as costly flexible displays and new hardware drive up the price.

Apple has seeded the macOS Tahoe 26.4 Release Candidate to developers. The update brings eight new emoji, bug fixes, and security improvements to the Mac.

iFixit teardown reveals iPhone 17e parts work with iPhone 16e, including a MagSafe upgrade via rear glass swap.

Apple releases an official Apple Borivali wallpaper for Mac and iPhone ahead of the new Mumbai store opening. Download it here.

Early reviews of Apple's new MacBook Air with M5 highlight faster performance, 512GB base storage, and the same fanless design. Here's what reviewers are saying.

Compare MacBook Neo vs MacBook Air including specs, performance, display, battery life, and price to decide which Apple laptop is right for you.

Apple is reportedly developing a systemwide opacity slider that would let users adjust the Liquid Glass interface across iOS 27.

Apple has posted two new 'Behind the Mac' ads.

Get the best Black Friday 2025 deals on Mac mini, iMac, Mac Studio, and Studio Display. See today's lowest prices and track drops with our Mac Price Tracker.

Download the official MacBook Neo wallpapers in 4K resolution. Includes Blush, Indigo, Silver, and Citrus versions in JPG and PNG formats.

Early MacBook Pro M5 Pro and M5 Max reviews highlight massive performance gains, faster SSD speeds, and strong battery life in Apple's familiar design.

Apple has posted a teaser for a new Behind the Mac short film featuring 'Skywalker Sound'.

Apple TV has unveiled a first look and premiere date for 'Lucky,' a new limited series starring Anya Taylor-Joy. Watch the teaser here.

David Pogue's new book 'Apple: The First 50 Years' explores Apple's history with 150 interviews and myth-busting insights. Now available to buy on Amazon.

Apple today introduced the new Mac Studio and Mac Pro, the two most powerful Macs ever made.

Apple has officially unveiled a new M4 Mac mini that is 'more mighty' and 'more mini'.

Apple has posted a new 'Behind the Mac' series of ads featuring individuals who use their Macs to create.

Compare MacBook Air M5 vs MacBook Pro, including performance, display, battery life, ports, and pricing to decide which Mac laptop is right for you.

Apple has shared a behind the scenes look at the making of its new Vision Pro headset.

Apple has shared the official list of every new feature available with macOS Tahoe 26.

Apple has posted a new Behind the Mac ad entitled, 'Made in Canada'.

Apple has shared a behind the scenes look at the making of its 2023 holiday film, 'Fuzzy Feelings'.

Apple has shared a behind the scenes look at its 'Hannah Waddingham: Home for Christmas' holiday special.

Apple has shared a behind the scenes look at how it filmed the 'Scary Fast' special event with iPhone 15 Pro Max.

Watch Apple's 'Hello, MacBook Neo' introduction video showcasing the $599 laptop, its colorful design, A18 Pro chip, and Apple Intelligence features.

A new report says Apple has largely 'written off' the Mac Pro. The M4 Ultra was nixed, and the M5 Ultra is now planned for a new Mac Studio, not the Mac Pro.