Tim Cook Shares Star-Studded 'Good Morning' Teaser Ahead of WWDC26 [Video]

Apple CEO Tim Cook has shared a lighthearted video ahead of today's Worldwide Developers Conference, building anticipation just hours before the keynote begins.

The video, posted to X, features a montage of celebrities and familiar faces pitching Cook on how to deliver his signature "Good morning" greeting. Suggestions in the clip range from country-inspired drawls to expletive-laden alternatives, before Cook ultimately decides to stick with his classic delivery.


The brief clip serves as the final promotional push for an event expected to center heavily on artificial intelligence. As detailed in our WWDC 2026 preview, Apple is anticipated to unveil iOS 27 alongside a comprehensive Siri redesign. The company previously updated its developer portal with an "All systems glow" tagline, hinting at the new visual direction for its digital assistant.

The main keynote kicks off today at 10:00 a.m. PDT / 1:00 p.m. EDT. You can follow along with all the announcements as they happen through our WWDC 2026 live blog.

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— Tim Cook (@tim_cook) June 8, 2026