Adobe Brings Creative Agent to Photoshop, Premiere, and More

Adobe is bringing AI Assistants powered by its new creative agent to Photoshop, Premiere, Illustrator, InDesign, and Frame.io, launching the tools in public beta starting today.



According to Adobe, each assistant operates as a specialist within its respective application, orchestrating multi-step workflows so creatives can focus on craft and decision-making. In Premiere, the assistant can sort assets into bins, batch rename clips, identify interview questions, add markers, and even assemble a working starting point from the timeline. Photoshop's assistant can swap backgrounds, resize assets for different platforms, and organize layers across an entire composite. Illustrator users can ask the assistant to generate dozens of versioned files from a spreadsheet, reorganize layers, or run pre-flight checks for missing fonts and color mode errors. InDesign can apply brand updates across layouts, including copy and styling changes, while Frame.io receives project-level organization tools that surface feedback and help generate B-roll based on creative direction.


The rollout builds on Adobe's earlier launch of an AI Assistant inside the Firefly web app. Adobe is also expanding Firefly's agentic capabilities with new creative skills. Users can now describe a brand name, style, and color palette to generate a complete brand kit; turn product photos into short cinematic videos; automatically assemble a first video cut; and create storyboards that can be transformed into video sequences. A new Elements feature lets creators save AI-generated characters, objects, and locations for reuse across projects, while a Projects workspace keeps assets and creative context organized across Firefly and Creative Cloud.

Adobe also highlighted that its creative tools are available through leading AI platforms including OpenAI's ChatGPT, Anthropic's Claude, and Microsoft 365 Copilot. The company recently announced plans to bring its connector to Google Gemini and Slack as well. AI Assistant is also available in private beta for After Effects, and Adobe says it plans to extend agentic capabilities to additional Creative Cloud apps. The new Firefly features are available today in the Firefly web app beta, while the upgraded Firefly creative studio experience with unified editing, Elements, and Projects is available in private beta through a waitlist. The public beta rollout of AI Assistants across Premiere, Photoshop, Illustrator, InDesign, and Frame.io begins today.

Adobe is currently offering a promotional discount on its Creative Cloud Pro plan, with pricing reduced by 50% for the first three months for eligible new subscribers. A free trial is also available on Adobe's website.

Take a look at the video below for more details...