ITV is Furious Over Apple's Rumored iTV

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Posted August 13, 2010 at 9:55am by iClarified

ITV, the British broadcasting company, is apparently furious that Apple may be renaming their upcoming Apple TV the iTV.

According to The Mirror, ITV bosses are meeting with lawyers this week to stop the move in the UK.

The broadcaster, who owns the trademark to the name ITV in Britain, will also weigh up its options on a global ban. A channel insider said: "You only have to look at recent problems with the iPhone 4 to see not everything Apple produces is gold dust. We all take our ITV brand very seriously and we'll do everything in our power to protect it."

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Comments (12)

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iName - August 13, 2010 at 8:12pm

Apple doesn't care about their shitty app. They'll just buy them out.

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wezz69 - August 13, 2010 at 1:33pm

Or DAVE lol lmao pmsl

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DeadKid - August 13, 2010 at 12:37pm

Nobody knows if theyll rename their apple tv. Just rumors... Id thought kids do believe everyrhing they hear/read. But actually itv does too :D

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iDammit - August 13, 2010 at 11:56am

Dammit, I wish Apple would use my name so that I can sue.......I'd settle for a Macbook Pro Yours.... Not Greedy

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lee - August 13, 2010 at 12:48pm

Apple wont get away with the iTV in the UK, its already an established brand here !

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Dave - August 13, 2010 at 11:41am

Thats it.. from now on, no one is allowed to use the name Dave. I see anyone using it i will get a lwayer and have it banned globally. No new children named Dave, no pets named Dave, no nothing named Dave. And to all you people out there with my name already i want some of the money you have made just because you have the same name as me. Get it? got it? Good ;)

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Kev - August 13, 2010 at 11:43am

All well and good Dave (can I actually say it) .. as long as you own the trademark to the name dave .. I assume you do ;)..

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Dave - August 13, 2010 at 11:48am

Since the day i was born BillyBob.. And yes you can say it but just dont use it. lol My point being its stupid that something cant have the same name. Im from the US but im assuming the ITV over seas is an abbreviation correct?

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Steve - August 13, 2010 at 11:50am

I guess I still can use iDave, correct? don't sue me.... lol

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Ambulance Chaser - August 13, 2010 at 11:53am

Dave, my client owns the trademark to the name "Dave" (copyright recognised). Could you please supply the contact details of your legal counsel so that we can begin a ridiculously drawn out and pointless legal battle to extract as much money as I can from my client and yourself. Without prejudice and acknowledging all trademarks and copyrights.... Ambulance Chasers Inc

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ITV - August 13, 2010 at 12:40pm

No Dave that's what the channel is called, not short for anything

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wezz69 - August 13, 2010 at 1:29pm

"DAVE" well you try setting up your broadcasting company and we''ll see how long it is before your in court beeing sued by sky/freeview whoever owns "DAVE" trademark. i take itv's point, they pay enough to own the trademark, so why should a company try selling the brand as their own just because theyre worth more? will not happen here in the uk

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