Apple Raises UK Pricing After VAT Increase

Apple today increased its prices in the UK due to the country's VAT increase from 17.5% to 20%, according to MacRumors report.

The price increases have resulted in Apple straying from its usual price point targets, as an entry-level 13" MacBook Pro or 21.5" iMac that previously cost £999 with VAT now goes for £1020, while the entry-level Mac Pro price has moved from £1999 to £2041. Popular iOS devices have also increased in price, with the 16 GB iPhone 4 rising in price from £499 to £510 and the 16 GB Wi-Fi iPad going from £429 to £439.

You can learn more about the VAT increase here


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