Warner Bros Announces 'App Editions' of Feature Films

Warner Bros. today announced the launch of the "App Editions" of feature films "Inception" and "The Dark Knight," giving consumers around the world a new way to own special edition movies with the iPhone, iPod touch and iPad.

App Editions provide a fully-loaded, connected viewing experience that gives consumers the first five minutes of a feature film and a portion of bonus content that can include games, trivia, soundtracks and soundboards. The entire feature film can be unlocked via an in-app purchase, which enables downloading and unlimited streaming, as well as access to the entire array of bonus content available within the App.

The "Inception" and "The Dark Knight" App Editions are available in over 30 territories, including some which previously did not have access to films through iTunes including China, Brazil and the Netherlands. They contain fully customised menus in 16 languages including Japanese, Greek and Russian and also provide consumers movie subtitles in 34 languages ranging from Arabic to Ukrainian (streamed via WiFi). While watching the film, fans can also connect with friends by sharing their favorite movie quotes through Facebook and Twitter and watch a feed of social networking chatter directly related to the movie in real-time.


"Warner Bros. is bringing more than 100 million Apple device owners a highly innovative new way to experience their favorite films," said Thomas Gewecke, President of Warner Bros. Digital Distribution. "For many, watching a movie is a social activity and App Editions are the first mobile product to deliver this capability on a global scale. They offer a fully connected experience, allowing viewers to engage with others around the world in real-time through Facebook and Twitter. In 2011, Warner Bros. will release a full slate of App Editions including new release and catalog films."

Hopefully Warner Bros has added enough functionality to their applications for them to be approved under Apple's new guidelines.

"Apps that are simply a song or movie should be submitted to the iTunes store. Apps that are simply a book should be submitted to the iBookstore".


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