Apple Hires Nintendo and Activision PR Execs?

Apple Hires Nintendo and Activision PR Execs?

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Apple has reportedly hired Nintendo UK's Head of PR and Activision's European PR Director, according to MCV.

Early yesterday MCV broke news of Robert Saunders departure to Apple.

Nintendo UK's head of PR, Robert Saunders, will shortly re-emerge in a newly created role at Apple. There is no confirmation from Apple or Saunders himself as yet, but MCV understands that he will be focused on PR for apps across the iPad, iPod and iPhone ranges.

Later in the day, MCV found out about the departure of another PR rep, Nick Grange, to Apple.

Apple has poached not one but two of the games industry’s best PR execs – with Activision’s Nick Grange set to join Nintendo’s Rob Saunders at the manufacturer. As with Saunders, Grange’s appointment is yet to be officially confirmed, but MCV understands that he will be joining the company in a role focussed on iPad hardware.

While not yet confirmed, these hirings indicate that Apple realizes how important gaming is to their iOS platform.

Read More [via AppleInsider]


Sabtain - April 9, 2011 at 8:35pm
Apple do a lot to stay ahead of completion
Djelimon17 - April 9, 2011 at 4:18pm
Actually hiring someone away from a firm is commonly referred to as poaching.
xntrick - April 9, 2011 at 4:02pm
Really? The use of the word "poached" seems inappropriate & over the top. Apparently Apple is hunting executives out of season & w/o a license. :eyeroll:
? - April 12, 2011 at 5:36am
Better that, than lightly cooking them in a simmering liquid :-)
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