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Low Cost iPhone Would Be An 'Innovative Category-Killer'

Low Cost iPhone Would Be An 'Innovative Category-Killer'

Posted August 5, 2011 at 2:13pm by iClarified
Apple's primary criterion for a low cost iPhone is an 'innovative, category-killer experience', reports RBC Capital's Mike Abramsky after meeting with Apple COO Tim Cook and CFO Peter Oppenheimer.

Barrons relays the report that offers "takeaways" from the meeting.

Apple has a "massive opportunity" in China, with the market there "significantly untapped" despite Apple revenue of $9 billion in the country. Despite an "explosion" of devices based on Google's (GOOG) "Android" operating system, Apple can maintain a competitive advantage through its integration of hardware and software, and its "curation" of the "application ecosystem."

Regarding a low-cost iPhone, Abramsky writes that "Apple's primary criterion for launching a lower-end iPhone is an innovative, category-killer experience."

Abramsky notes that the component marketplace is a now "buyer's market" which could help Apple margins. He also says that Apple may settle with Android phone makers to set itself up with favorable agreements in countries that have less rigorous IP regulations.

Read More [via Joey]

Low Cost iPhone Would Be An 'Innovative Category-Killer'

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Comments (2)
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Nobo1 - August 5, 2011 at 7:49pm
It's makes sense.. Not everyone can fork $699 for 32gb beast. They could still apply their build quality but with less specs. Why is android all Over the place? Cuz cheap subsidies.. Keyword=cheap!
Sunil - August 5, 2011 at 7:43pm
No,not needed for Apple.Dont waste money on cheaper versions, we have lot many chinese variants already in the market.So Steve,pls dont!!!
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